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Do all museums have to look alike

How Humanism Affected Art in the Renaissance - 764 Words

Humanism affected the art of the Renaissance because of how Renaissance artists became increasingly interested with humanist concepts, and because of how they tried to incorporate humanist beliefs into their art. Artists conveyed their humanist beliefs by using new techniques such as perspective, and by painting more realistic figures. In addition, humanism encouraged artists to paint using new secular themes that were rediscovered along with classical art and texts. The artists of the Italian Renaissance expressed the ideals of their time period by painting more secular scenes rather than religious ones, and by using new techniques taken from the art and texts that were discovered during that period. One of the main ways that the art of the Renaissance was affected by humanism was that many artists of the Renaissance began to turn away from religious themes, unlike their predecessors from the Middle Ages. Humanism was embraced by artists of the Renaissance without hesitation. When h umanism spread throughout Italy and Northern Europe, there was an eager audience for the new findings of classical traditions and art. In the beginning of the Renaissance, artists used themes that were taken from Renaissance humanist beliefs and philosophies. These themes were mostly secular, and sometimes involved a slight religious aspect, but usually depicted a scene of an ordinary place. This is different from the Religious scenes that were widely used during the Middle Ages because almostShow MoreRelated Humanism and Its Effects on Renaissance Art Essay1034 Words   |  5 PagesBeginning roughly around the year 1400 an era in Europe began; one that would shape the ideas and the lives of men. This era of rebirth or renaissance came within the fifteenth century through the revival of classical texts. One central effect of the Renaissance was the production of a new intellectual idea: humanism. Humanism being defined as a, â€Å"[t]erm invented in the 19th century. . . [regar ding] developments relating to the revival of Classical literature and learning in European culture fromRead MoreThe Middle Ages And The Renaissance1137 Words   |  5 Pagesinnovations that followed the Middle Ages and was branded as the Renaissance. There have been disagreements as to whether the Renaissance is actually a isolated time period, or instead, just a great point of the Middle Ages. The Renaissance was unquestionably a distinct time period. With the ancient Greek and Roman people as their muse, it led to humanism views and stimulated man to become talented in multiple areas of life. Therefore, the Renaissance man, a man who surpassed in many areas, became protuberantRead MoreHumanism and the Renaissance Arts1289 Words   |  5 PagesWhen discussing the Renaissance; the most intimate area of focus are, art and architecture. Although no one really talks about Renaissance being an obvious era of some of the greatest and most innovative masters of painting, sculptures and builders. Or even that It is also the most influential eras that marked the emergence of a great deal of Scholars, thinkers, writers and philosophers. Regardless the Renaissance (a French word for â€Å"rebirth†) was a much needed time for awakening, from the intellectualRead MoreThe Work Of A Vase Painter Of The Mid 400 s B.c1003 Words   |  5 Pagesdifferent sizes to show perspective.† The fundamentals of art are taught in schools for people to understand and know the basics of art; and the fundamentals are form, composition, shape, line, color, value, and texture. The fundaments of art originated from the Greeks and Romans. To achieve a realist image, the combination of the fundamentals of art creates the illusion of something real. Proportions of a human body were developed by a renaissance artist named Leonardo Divinci. Divinci was not the onlyRead MoreEssay about Early Renaissance Art918 Words   |  4 Pages Art has gone through many significant developments throughout history. The most important turning point was the renaissance. Art took a huge turn before the 1500’s and even after. The Renaissance has assisted the world of art in breaking away from a classic structure and shaping it to what it is day. Prior to this cultural rebirth, artworks were mostly not made to scale. Paintings were unrealistic and disproportionate. Religious figures seemed to be the focus of many works. The Renaissance changedRead MoreIn The 1300S, Europe Was Thriving With New Innovations956 Words   |  4 Pagesthrough the streets of Europe. Approximately, 20 million people died in Europe from the plague, which is roughly around one-third of the population (â€Å"Black Plague†). The Black Plague affected European civilization and how European society viewed the world. The renaissance is a prime example of how the Black Plague affected Europe. The Black Plague helped influence people to focus on themselves, which led to the expansion of interest to get a higher education. In October 1347, 12 trade ships docked inRead MoreThe Black Death And Its Effects On Western Europe Essay1391 Words   |  6 PagesThe Black death was a tragic epidemic that affected much of Europe and Asia in the 14th century. Ships that were infested with rats and fleas would travel all over different countries for trade. The rodents would carry a certain bacteria called â€Å"Yersinia Pestis†. Fleas bit rats and then carried the bacteria in their system. They would then feed on humans and that was how the Black Death was created and spread. People that got bitten had a variety of lethal symptoms such as fever, weakness, abdominalRead MoreHistorical And Philosophical Movement Of The Renaissance1596 Words   |  7 PagesThe renaissance became a historical movement that marked the beginning of individualism and modernity through the unification of philosophers, artists, writers, and poets. Although it has no fixed beginning, most theories placed the beginning era in the ear ly 14th century. The renaissance profoundly affected European Intellectual life through the introduction of different perspectives, ideas, innovations, literature, art, science, religion among many other aspects that continue to shape modern philosophyRead MoreThe Black Death Of The Middle East1456 Words   |  6 PagesPsychological morbidity affected the arts; in religion, the lack of educated personnel among the clergy gravely reduced the intellectual vigor of the church. Once the plague came to an end in the 15th century, a new movement in art and literature begin in Europe. This movement was known as the renaissance. The word renaissance means â€Å"rebirth† or â€Å"Revival†. Europe divided into independent city states; each had a different form of government. Florence, where the Italian renaissance initially began, wasRead MoreEssay on The Role Of Women in the Renaissance1645 Words   |  7 PagesWhen one talks about the Renaissance, the most common topic is a rt and architecture. It is true that the Italian Renaissance was marked by some of the greatest and most prolific masters of painting, sculpture and building. It is also true that the era marked the emergence of a great deal more. It was a time of awakening from the intellectual darkness of the medieval order and the emergence of many of the concepts that would form the basis for civilization as it is known today. The era saw the

Mary Shelleys Frankenstein Essay - 1086 Words

Mary Shelley wrote the book Frankenstein sometime in the 1810s. She was born in London in 1797 (Biography). Her mother was an author of prime literary stock who was trying to encourage women to pursue their ideas and strive to earn the status as equals. The Scientific and Industrial Revolutions that were taking place around Mary Shelley certainly influenced her while she was writing the book. The creation of machines and experiments at the time made people wonder what the limit of human technology was. During the Industrial Revolution machines and technology were being introduced to people that made them worry about the lessening of the impact that humans are making (Industrial). There were protestors at the time that thought these†¦show more content†¦She was trying to instill the message that humanity cannot be replaced. In 1811 there was a revolt by the workers who did not like the way machinery was being implemented into their work (Industrial). They felt that due to th e machines they could not use their skills and that the jobs became degrading. These people thought that they had proven their worth already and did not need these machines to assist them in their jobs, especially since they were now being paid less. A group of these revolts, the Luddite revolts of 1811-1813, took place only a few short years before Mary Shelley wrote Frankenstein. Her husband Percy, was an anti-establishment activist. Neither of them liked the way all jobs were being turned into factory jobs. In the book Victor makes a female companion for the monster but destroys it before it becomes alive. He does this so the monster does not become too human (Burkett). Marriage was created as a human sacrament. One that should not be offered to something that God did not make. This would give the monster too much free will. He chose to have a mate and if it was given to him there would be no difference between him and humans. He had already achieved the intellect by reading boo ks but he could not be given the opportunity to fully experience human emotions. The thought of the horrible things the monster could achieve together scared Victor enough for him to destroyShow MoreRelatedMary Shelleys Frankenstein1689 Words   |  7 PagesGreat Expectations Fathers and Son, Frankenstein. The novel I have chosen to discuss is Frankenstein. Written in 1818 by Mary Shelley, Frankenstein is classified as a gothic novel, however, Shelly uses both realist and non-realist techniques. I will be looking at her reasons for writing the novel and what influenced her, as well as the realist and non-realist techniques used. I will be looking at some of the contemporary social issues that affected Shelley’s life at the time she wrote her novelRead MoreMary Shelleys Frankenstein1179 Words   |  5 Pagesbecome determined to perfect at what they do. They eventually become tragically doomed through creating their own individual moral codes by struggling with their internal battles within their minds. Mary Shelley presents us the first persona of a romantic hero through Victor Frankenstein in her book Frankenstein. Shelley fabricates Victor as the main narrator throughout the book, along with Captain Walton and the creature, which Victor creates. Another hero during the Romant ic era is the Ancient MarinerRead MoreMary Shelleys Frankenstein Feminism1429 Words   |  6 PagesRobert Youshock Prof. Matthew Gerber HIST 1012 10/19/18 Mary Shelley’s Frankenstein: Feminism before it was mainstream? Writing a paper on the topic of Frankenstein days before Halloween might give you the wrong idea- lets clear something up straight away Frankenstein is the doctor not the monster and the monster doesn’t have a name (which we later learn is mildly important to the story). You see, Mary Shelley’s Frankenstein is arguably a story of creation, murder, love, and learning amongst manyRead More Mary Shelleys Frankenstein Essay929 Words   |  4 PagesMary Shelleys Frankenstein The characterization of Victor’s creature, the monster, in the movie although somewhat dramatically different from Mary Shelley’s portrayal in the novel Frankenstein also had its similarities. Shelley’s views of the monster were to make him seem like a human being, while the movie made the monster out to be a hideous creation. The creature’s appearance and personality are two aspects that differ between the novel and movie while his intellectual and tender sidesRead More Mary Shelleys Frankenstein Essay1312 Words   |  6 PagesMary Shelleys Frankenstein In order to illustrate the main theme of her novel â€Å"Frankenstein†, Mary Shelly draws strongly on the myth of Prometheus, as the subtitle The Modern Prometheus indicates. Maurice Hindle, in his critical study of the novel, suggests, â€Å"the primary theme of Frankenstein is what happens to human sympathies and relationships when men seek obsessively to satisfy their Promethean longings to â€Å"conquer the unknown† - supposedly in the service of their fellow-humans†. ThisRead More Mary Shelleys Frankenstein Essay1622 Words   |  7 PagesMary Shelleys Frankenstein Nineteen-year-old Mary Shelley didn’t know when she began it that her â€Å"ghost story† would become an enduring part of classic literature. Frankenstein is an admirable work simply for its captivating plot. To the careful reader, however, Shelley’s tale offers complex insights into human experience. The reader identifies with all of the major characters and is left to heed or ignore the cautions that their situations provide. Shelley uses the second person narrativeRead MoreEssay on Mary Shelleys Frankenstein1643 Words   |  7 PagesMary Shelleys Frankenstein In 1818 a novel was written that tingled people’s minds and thrilled literary critics alike. Frankenstein was an instant success and sold more copies than any book had before. The immediate success of the book can be attributed to the spine-tingling horror of the plot, and the strong embedded ethical message. Although her name did not come originally attached to the text, Mary Shelley had written a masterpiece that would live on for centuries. Read MoreEvil in Mary Shelleys Frankenstein1462 Words   |  6 PagesMary Shelleys Frankenstein is very much a commentary on the Enlightenment and its failure to tame the human condition through reason. The human condition can be defined as the unique features which mold a human being. The creature is undoubtedly a victim of this predicament. He grapples with the meaning of life, the search for gratification, the sense of curiosity, the inevitability of isolation, and the awareness of the inescapability of death. These qualities and his ceaseless stalking of hisRead MoreMary Shelleys Frankenstein Essay846 Words   |  4 Pages Shelley’s Frankenstein does an excellent job at demonstrating the ideas and accomplishments of the enlightenment period. Shelly expresses these ideas and thoughts through the character of Victor Frankenstein who is an aspiring scientist seeking an intellectual challenge. Victor Frankenstein live s his hometown of Geneva and leaves in quest of a va lued education in Ingolstadt. When Victor arrives at college he is lonely and finds himself in a new world in which he lives by himself. He than meetsRead More Mary Shelleys Frankenstein Essay753 Words   |  4 PagesMary Shelleys Frankenstein An outsider is someone who is not a member of a particular circle or group of people He/She is isolated (separated) from other people and regarded as being different such as people looking, dressing, acting or talk differently. Outsiders have always been around and always will exist! Because society (i.e. - those who are not outsiders) like someone to pick on to make themselves feel better or superior. Outsiders are treated in various ways, sometimes people

Teen Pregnancy Paper Free Essays

There are hundreds of babies born each day. The scary and quite alarming fact about this is most of those moms are teenagers. Teen pregnancy has become an issue that affects numerous families in the United States. We will write a custom essay sample on Teen Pregnancy Paper or any similar topic only for you Order Now Planned Parenthood has reported an average of one million girls gets pregnant, and that is between the ages of 12-17. A staggering eighty-three percent of these pregnancies are to poor or low income families. Statistics have shown that seventy-eight percent of these pregnancies were unplanned and four out of ten were aborted. Although the numbers have plunged from five years ago, they are still uncomfortably high. The issue of teen pregnancy needs to be addressed head on otherwise this sweeping trend will soon become a dangerous norm. In most cases the only individuals that are for this issue are the teen mothers, and hopefully fathers, while the vast majorities against it are the families, schools, and society the girls are surrounded with. It is believed that the reason most young ladies are in support of pregnancy varies from the inability to go through with an abortion to feeling the need to be accepted. Teen fathers should be there for their girlfriends because they have also played a major role in the situation, but sadly a large number decide not to stick around. Families tend to be in opposition to the pregnancy due to financial and sometimes religious aspects. It is also difficult to comprehend the idea society has seemed to turn its back on teen moms when a solution is crucial at this time. The attention that is bringing much concern to this matter is the trend following it. Meaning, many younger girls are thinking it’s â€Å"in† to have children at a younger age and proceeds to multitudes of girls having babies at a very young age. In result of this, more and more girls are getting a lower education due to dropping out of school. Also the expectations girls have for themselves and their lives are decreasing. A recent poll by Seventeen magazine revealed that five percent of teen moms go on to obtain a college degree. If that’s not shocking, more than half of teen moms go on to have a second child following the first. Along with this issue as a whole, a major concern is the fact that four out of ten pregnancies are aborted. This might not sounds like much, but when it is said in the thousands it is an extremely high number. It appears that most girls are relying on the ability to abort rather than the pill or other forms of contraceptives. If these options weren’t out there then teenage sex would hardly be a concept let alone the increasing outcomes of teen pregnancy. Schools have been trying over the past decade or so to educate students on safe sex and awareness. However, this education hasn’t been enough to drive the rates down to an acceptable level. If the teaching of this matter is spread out more and the awareness of diseases is also brought up, the numbers of teenage pregnancy will decline along with it. The media in some cases has brought attention to it, but has done it in a harmful way. In the summer of 2009, MTV kicked off a new series called â€Å"16 and Pregnant†. This show was to show the lives of girls who had gotten pregnant at 16. Most episodes revealed hardships each one went through and their decisions when it came to their unborn child. During the show there would be statistics on teen pregnancy and commercials about where to find help. All this seemed purely education until they continued the series for three more seasons as well as made a spin of series to showcase the growing lives of the first teen moms. The problem with this media is most of the episodes are now giving girls the idea that it is acceptable to have a child at a young age and even though there are hardships, things will still work out one way or another. Personally, the thought has crossed my mind a time or two, but reality sets in when I see real moms at my high school struggling just to get their diploma and juggle all the stresses of a baby. The shift of focus that needs to happen is, unfortunately, more of the bad side of pregnancy and parenting need to be shown in order to â€Å"scare† our youth. At the same time there isn’t profound public attention since this issue has never been fully addressed head on due to that fact it is a touchy subject. As with sweeping dirt under a rug for example, the more dust is swept under the rug the more it accumulates, then the problem becomes unbearable to manage. The same applies regarding teen pregnancy, the sooner education and a plan for the future is composed, the sooner this epidemic will come to a screeching halt. As long as individuals are armed with facts and have a driving force, the easier this issue will become obsolete. Although I possess all this information, there is still a lot more investigating on this topic that could be done. Are there more prevention programs or assistance for the teen mothers and families that we don’t know about? What can the government do to eradicate teen pregnancy? In order to learn more about this, my plan would include searching the internet and possibly contacting Planned Parenthood to obtain these answers. The widespread trend of pregnancy extends further than just the teens it affects and society must handle this before it becomes intolerable. How to cite Teen Pregnancy Paper, Essay examples

Systems for Environmental Sustainability Management †Free Samples

Question: Discuss about the Systems for Environmental Sustainability. Answer: Introduction Sustainability is an age old concept that includes management of organizational objectives with the balance in the environment. Sustainability is more related with survival of systems and processes in order to manage a smooth living. The basic principle of sustainability is related with managing a sustainable environment the purpose of managing sustainable development is to gain importance by managing ecology, economics, politics and culture. The overall purpose of attaining sustainability is to mange a balance in between the usage of resources and the resources. Excessive utilization of resources has caused huge disparities. It has become important for an individual to manage the resources through sustainable development (Dao, Langella and Carbo, 2011) Concept related to sustainability in technology The concept is also been defined as a socio-ecological process which is characterized by the search of a common model. The purpose of sustainability in term of technology and advancement is to make a balance between the activities. This is to ensure the capacity at work. Large sized business organizations are more incline towards attaining long term business goals that are based on sustainable model. There is a necessity of Healthy ecosystems and environments for the purpose of human survival (Epstein and Buhovac, 2014). There is a necessity to figure out various modes to introduce effective model to reduce the impact of environmentally-friendly chemical engineering, environmental resources management and environmental security. In the era of information and technology it is evident that the business organizations are highly dependent on the information and technology for sustenance. All this is creating a heavy burden on the environment. In the era of information technology it is im portant for the company to figure out efficient business practices that is able to make a balance between the environment and environment sustainability (Crane and Matten, 2016). Identifying the problems and aim of the campaign The overall purpose of the campaign is to vote against the emerging technology harmful for the environment sustainability. Friends of the Earth (FoE) are a worldwide fastest growing organization for environment sustainability. It is evident that the business result can only be attained if an organization is able to manage a balance between the environment and sustainable objectives. It is one of the emerging groups in 77 countries and over 2 million individual members. The federation is consistently working on cases that are related to environment sustainability. It is a pioneer of environment sustainability and environment capacity. The information technology has an adverse impact on an individual (About Us, 2017). This is evident from the current market scenario that the organization is providing reliable services to the people around the globe. Campaign goals and objective The campaign objective is to create a balance between the concept of sustainability and growth. It is important to notice that the growth is important for an individual to grow in order to attain desired results. The economy is highly requires technology. But it is necessary to maintain a balance between the technology and the sustainability. The economic growth is only possible if an individual utilize efficient technology. However it is important part of the campaign to find effective measures in order to promote the concept of sustainability (Bebbington, Unerman and O'Dwyer, 2014). Process of developing credibility The planning and designing of the sustainability model is to address the issues. For the purpose proper teams need to be deployed by the organization so that they can attain the desired results. Long term sustainability is only possible if the organization is able to derive a benefit through implementation of policies. In order to manage the results it is necessary that the organization need to plan out the procedure. Firstly they need to create awareness among people. This will allow the organization to attain desirable objectives. Planning and procedure is important in order to understand the relevance of the concept. Most of the people are not aware about the concept. Under such a situation it is important to introduce certain measures (Malhotra, Melville and Watson, 2013). The outcome of the campaign and procedure need to be well evaluated. The purpose is to attain a balance between the overall concepts of sustainability. On a long run it is necessary to introduce efficient marketable strategies so that the organization can make effective advancement towards goals. The purpose of the campaign is to attain long term objectives in term of technology and advancement. There is a necessity to figure out various modes to introduce effective model to reduce the impact of environmentally-friendly chemical engineering, environmental resources management and environmental security. By performing the task in an efficient way one can easily evaluate the changes taking place in the business environment. References About Us, 2017. Online. Available at : https://emergingtech.foe.org.au/about-us/ Accessed on: 9 May 2017 Bebbington, J., Unerman, J. and O'Dwyer, B., 2014.Sustainability accounting and accountability. Routledge. Crane, A. and Matten, D., 2016.Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. Dao, V., Langella, I. and Carbo, J., 2011. From green to sustainability: Information Technology and an integrated sustainability framework.The Journal of Strategic Information Systems,20(1), pp.63-79. Epstein, M.J. and Buhovac, A.R., 2014.Making sustainability work: Best practices in managing and measuring corporate social, environmental, and economic impacts. Berrett-Koehler Publishers. Malhotra, A., Melville, N.P. and Watson, R.T., 2013. Spurring impactful research on information systems for environmental sustainability.MIS Quarterly,37(4), pp.1265-1274

Commodifying Children Through Cartoon free essay sample

Cartoons are the most frequent, popular and easily accessible source of entertainment to children. Because in today‘s world cartoon industry is one of the most successful and bustling industries in the global market various multinational corporate companies using cartoon in order to attract and influence children to buy their commodity. The present study on ? Commodifying Children through Cartoon: An Anthropological Research on Bangladeshi Children living in Urban Area? ims to find out how various corporate and international company using cartoon to immerse young children with commodity and into popular culture and what kind of effects children show as they begin to associate themselves with more materialistic possessions. For gaining in-depth understanding of the situation several anthropological methods such as observation, informal interviews, Participatory Urban Appraisal, Focus Group Discussion, Questionnaire Survey will be carried out for this study and also Secondary dat a will be used to support the research study. From this study researcher is expecting to find out that there is a relationship between cartoon endorsement and children impulse buying. It means when a children sees a cartoon endorsed products he/she insists to buy the product. Key words: Cartoon, Children, Commodity, Impulse buying, Corporate Company, Popular culture, Globalization. 3. Introduction: In Today‘s World Consumerism is fundamental to society. The marketing industry is integral to the economy and includes countless businesses and corporations that compete vigorously to survive and increase profits. Therefore they must use marketing strategies that will convince people to buy their products. Over the years, marketing strategies have developed into complicated psychologically targeted persuasive techniques for persuading, manipulating, and altering consumer perceptions. Furthermore, as corporations have advanced their understanding of marketing, they have also begun to follow people‘s social trends and focus their attention on audiences that wield the most power and money. Over the years, this focus has turned toward children. Marketers now see children as potential and ucrative consumers who can be influenced through media to desire certain products and to either buy or persuade their parents to purchase for them. Because most of the children watch cartoon in their leisure time big corporate company are now using cartoon to sell their product. Over the last several years, child-directed advertising has grown exponentially. These increases indicate that corporations believe in their marketing strategies and therefore continue to invest in them to increase their profits. And for good reason: consumers respond. Children spend on average twenty hours in front of TV in a week and see hundreds of advertisement related to child product. In effect, previous researches have shown that when children reach first grade, they have received an average of 50 new toys a year and can recognize approximately 30 name brands. By age six, girls begin immersing themselves into popular culture, while boys already show interest in masculine commercials and violent video games. This immersion of young children into popular culture consequently has some startling effects as children begin to associate themselves with products and demand more materialistic possessions. There are a few grounds or open space left in urban area of Bangladesh in which children can play. As a result children are spending most of their time in home watching TV especially watching cartoon related program. As the numbers of channels have increased in the recent years so as the Cartoon and advertisement related to cartoon which have allowed the companies to directly access their desired target market. In Bangladesh Cartoon Network, Disney, Nickelodeon, Pogo and Disney XD provide such platform to the companies to reach the children market. Marketers advertise their products through different cartoon characters and promoting different premium offers which make the children to buy these products instantly. Cartoon has become one of the main sources of their entertainment. Accordingly, the cartoon industry is one of the most successful and bustling industries in the global market. Because cartoon has become one the main source of entertainment all around the world various company using cartoon, cartoon characters to sell their product. Today every child is trying to emulate the characters from which they get inspired and pushing themselves to be like them in every manner. If we follow a routine of a child, we can clearly observe that a child wakes up in the morning wearing Disney character Pajamas, roll out of bed sheet having some licensed character on it, his toothbrush and everything covered in his favorite cartoon characters and even in his breakfast he eats up cake or cereal packed in some cute cartoon box. Strapping his Ben Ten backpack he moves to school but this commercialism even does not stop in school boundaries. In today‘s world kids have more independence in making their decisions as compared to the earlier generations and they can influence their parents to buy what they like. Parents are spending more on their children these days because they have more disposable income in their hand due to smaller family size and dual incomes. So marketers are trying to catch the attention of children using different means like cartoon, cartoon related figure and advertisement to increase sell. In this research, researcher will try to find out how various corporate and market oriented company using cartoon to immerse young children with commodity(=products) and into popular culture and what kind of effects as children begin to associate themselves with more materialistic possessions. Researcher will also try to show how corporate company using globalization (in this case especially cartoon industry) to their advantage to produce a popular culture in order to increase their product sell. The present research proposal is contented in the following way: In 1st part, abstract, introduction, and background of the study, in 2nd part, conceptual and theoretical framework, statement of the problem, objective of the study, rationale of the study and finally research methodology, time plan are discussed. 4. Problematization: Background of study and Literature Review: Today‘s children are the future of the tomorrow. So basically the future depend on how children grow up, that‘s why it‘s important to know what kind of environment they‘re living in and what kind of mentality they‘re developing. If they don‘t learn how to treasure various social and cultural norms including family and friendship and if they grow up in the world of falsehood and consumption there is a possibility that they will become a doll of the corporate world. Bangladesh has a population of 160 million and 73 million or 44 percent of the total populations are children. The total area of Bangladesh is 1,47,570 square km so it‘s a one of the densely populated area in the world. The urban area in Bangladesh is even more densely populated than the rural area and the numbers of urban people are increasing everyday as people from rural area coming to find a place to live in urban area. So there is a competition among people to occupy open space as there are almost no place left in residential area. As people occupying more and more open space and playground, children in urban area have few places left to play. They have to compete with each other to more and more to play in the ground. Therefore most of the children have no choice but to stay in the home and amuse themselves with electric media like TV, computer, video games etc. As the number of the channels grows in Bangladesh so are the cartoon channels. They spending countless hours in front of TV and watching various cartoons like Doraemon, Pokemon, Ben 10 just by clicking their remote control. Various corporate company now aware of the situation where children spend a substantial amount of their time watching cartoon and they‘re now trying to use cartoon to take advantage of children. Marketers now see children as potential and lucrative consumers who can be influenced through advertising media to desire certain products and to either buy or persuade their parents to purchase for them. So now they‘re promoting cartoon which will specifically endorse their commodity. Furthermore, children, unlike adults, do not have the critical thinking and analytical skills necessary to make informed decisions and analyze situations; thus they are more vulnerable to manipulations that could harm them. Now the situation is reaching an alarming stage. Children are very willing to buy and associated themselves more with the product that have their favorite cartoon character with it. They are now engulfing themselves in the sea of commodity without realizing it. Although it is natural for society‘s values to change, it is unacceptable that mass marketing and corporate manipulations force society in the direction of carelessness and superfluity. Childrens values are degrading into insignificance as they are manipulated into believing the messages corporations advertise. In the following section researcher will try to review some of the existing literature related to child consumerism and globalization. Born to Buy Juliet B. Schor ?Born to Buy‘ is an excellent book written by Juliet B. Schor. This book is a major contribution to our understanding of a contemporary trend and its effects on the culture. Marketing targeted at kids is virtually everywhere in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, examines how marketing efforts of vast size, scope, and effectiveness have created commercialized children. Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. Selling Out Childhood – Kiku Adatto In this article Kiku Adatto reveals that advertising for children has been ch anging rapidly. Where 25 years ago marketing children‘s products revolve around ? innocence of the child‘ now it is not selling innocence but the selling out of innocence. Today‘s advertisement and market strategy even involve teen nude and sexuality, Teen Vogue is the perfect example for this perspective. She shows how image especially photography‘s theme has change since World War 2 and how image carries subliminal message and how does corporate company use it to sell their product among children. When Childhood Gets Commercialized Can Childhood Be Protected? –Juliet B. Schor In this excellent article Juliet B. Schor shows how childhood is being commercialized through media ( TV, cinema, radio, advertisement, internet etc) and she also turn our attention to how corporate power spends billions of dollars to ommodify children, how this corporate company influence government to stop taking preventive public policy regarding child safety. Consuming Kids: The Hostile Takeover of Childhood – Susan Linn In Consuming Kids, psychologist Susan Linn takes a comprehensive and unsparing look at the demographic advertisers call the kid ma rket, taking readers on a compelling and disconcerting journey through modern childhood as envisioned by commercial interests. Children are now the focus of a marketing maelstrom, targets for everything from minivans to MM counting books. All aspects of childrens lives—their health, education, creativity, and values—are at risk of being compromised by their status in the marketplace. Globalization and Children: Exploring Potentials for Enhancing Opportunities in the Lives of Children and Youth. –Natalie Hevener Kaufman and Irene Rizzini In this book Natalie Hevener Kaufman and Irene Rizzini explore and explain how children have been excluded from our conceptualization of the world and our research about globalization. The contributors represent a variety of perspectives from different disciplines including anthropology, sociology, psychology, politics, international relations, law, and economics. Writers argued that Since today we look at the world from the vantage point and the sensibilities that came only through difficult conflicts about children and the meaning of childhood, unpacking those experiences will help us to better understand how other cultures are likely to react as their children become part of the forces altering the world everywhere today. Globalization (a Public Culture Book) – Arjun Appadurai Edited by Arjun Appadurai this book is a collection of essays which makes a striking intervention in the increasingly heated debates surrounding the cultural dimensions of globalization. This books includes discussions about what globalization is and whether it is a meaningful term. Seeking an alternative to the dead-end debate between those who see globalization as a phenomenon wholly without precedent and those who see it simply as modernization, imperialism, or global capitalism with a new face, the contributors seek to illuminate how space and time are transforming each other in special ways in the present era. They examine how this complex transformation involves changes in the situation of the nation, the state, and the city. While exploring distinct regions—China, Africa, South America, Europe—and representing different disciplines and genres—anthropology, literature, political science, sociology, music, cinema, photography—the contributors are concerned with both the political economy of location and the locations in which political economies are produced and transformed. Apparently all the literacy discussed earlier focus on how media and globalization affect children but they did not focus on the idea that there might be a relation between cartoon endorsement and impulse buying and how various corporate and international companies using cartoon to immerse children into popular culture so that children will associate themselves with commodity. 5. Conceptual and theoretical framework For this study researcher is going to use various theoretical concepts. These concepts are drawn from various theorists. Researcher is mainly going to use Karl Marx theory on Media and commodity and also Arjun Appadurai‘s concept of ? Globalization‘. First researcher is going to introduce and define the concept then researcher will try to show how they‘re related to each other and to the research problem and finally researcher will try justify why he‘s using these concepts. Cartoon: In this study researcher only going to refer certain type of shows as cartoon. Researcher define cartoon as, ? The two-dimensional illustrated visual art which is created to show on media (especially TV and internet) and supposedly to entertain children is called cartoon?. Researcher for the purpose of this study also called Japanese animation as cartoon. Biologically, a child (plural: children) is generally a human between the stages of birth and puberty. The United Nations Convention on the Rights of the Child defines a child as a human being below the age of 18 years unless under the law applicable to the child, majority is attained earlier. Children generally have fewer rights than adults and are classed as not able to make serious decisions, and legally must always be under the care of a responsible adult. For this study researcher refers child as anyone whose age is between (3. 5-12) years. Children: Capitalism and Corporate Capitalism: Capitalism is an economic system that is based on private ownership of the means of production and the production of goods or services for profit. Other elements central to capitalism include Capital accumulation and often competitive markets. Corporate capitalism refers to a capitalist marketplace characterized by the dominance of hierarchical, bureaucratic corporations, which are legally required to pursue profit. Commodification: By Commodification researcher refers to the process by which something which does not have an economic value is assigned a value and hence how market values can replace other social values. It describes a modification of relationships, formerly untainted by commerce, into commercial relationships in everyday use. Market: In capitalist society market is one kind of system where parties engage in exchange and usually these exchanges is conducted through money. There are usually two kinds of parties that mainly participate in market 1. Buyer. 2. Seller Popular culture is a hopelessly commercial culture. It is mass produced for mass consumption. Its audience is a mass of non-discriminating consumers. The culture itself is formulaic, manipulative. It is a culture itself which is consumed with brain-numbed and brain-numbing passivity. Popular culture undermine folk culture in order to industrialized and commercialized society. Popular Culture: Globalization: Globalization is the process of international integration arising from the interchange of world views, products, ideas, and other aspects of culture. Put in simple terms, globalization refers to processes that promote world-wide exchanges of national and cultural resources. Advances in transportation and telecommunications infrastructure, including the rise of the Internet, are major factors in globalization, generating further interdependence of economic and cultural activities. In 2000, the International Monetary Fund (IMF) identified four basic aspects of globalization: trade and transactions, capital and investment movements, migration and movement of people and the dissemination of knowledge. For this the purpose of this study researcher going to mainly focus on effects of the first two aspect of globalization. By ? imagined world‘ researcher refer to the community of people where they belief to have same culture. An important fact of the world we live in today is that many persons on the globe live in such imagined ? worlds‘ and not just in local communities and thus are able to contest and sometimes even subvert the traditional or indigenous mentality that surround them. Imagined World: Mediascapes: Mediascapes refer both to the distribution of the electronic capabilities to produce and disseminate information (newspapers, magazines, television stations, film production studios, etc. ), which are now available to a growing number of private and public interests throughout the world and to the images of the world created by these media. These images of the world involve many complicated inflections, depending on their mode (documentary or entertainment), their hardware (electronic or pre-electronic), their audiences (local, national or transnational) and the interests of those who own and control them. What is most important about these mediascapes is that they provide (especially in their television, film and cassette forms) large and complex repertoires of narratives and images to viewers throughout the world, in which the world of commodity is produced. What this means is that many audiences throughout the world experience the media themselves as a complicated and interconnected repertoire of print, celluloid, electronic screens and billboards. As a result the lines between the realistic and the fictional landscapes they see are blurred. Mediascapes produced by private company tend to be image-centered, narrative-based accounts of strips of reality, and what they offer to those who experience and transform them is a series of elements (such as characters, plots and textual forms) out of which scripts can be formed of imagined lives, their own as well as those of others living in other places. Karl Marx Marxist theory emphasizes the importance of social class in relation to both media ownership and audience interpretation of media texts. Whilst content analysis and semiotics may shed light on media content, Marxist theory highlights the material conditions of media production and reception. Marxist critical theory exposes the myth of value-free social science. Marxist perspectives draw our attention to the issue of political and economic interests in the mass media and highlight social inequalities in media representations. Marxism helps to situate media texts within the larger social formation. Marxists view capitalist society as being one of class domination; the media are seen as part of an ideological arena in which various class views are fought out, although within the context of the dominance of certain classes; ultimate control is increasingly concentrated in monopoly capital; media professionals, while enjoying the illusion of autonomy, are socialized into and internalize the norms of the dominant or popular culture. Mass media research in this fundamentalist tradition interprets the culture industries in terms of their economic determination. According to this view, the contents of the media and the meanings carried by their messages are primarily determined by the economic base of the organizations in which they are produced. Consequently, commercial media organizations must cater to the needs of advertisers and produce audience-maximizing products. The base/superstructure model as applied to the mass media is associated with a concern with the ownership and control of the media. The ideological operation of the mass media in the West contributes to the reproduction of the capitalist system. Neo-Marxist stances have typically come to grant more active roles to audiences. As Curran et al. put it, whilst dominant meaning systems are seen as molded and relayed by the mass media, they are also seen as adapted by audiences and integrated into class-based or situated meaning systems. Researcher found both traditional Marxism and Neo-marxism perspective useful. So researcher is going to use both perspectives simultaneously. Arjun Appadurai The central problem of today‘s global interactions is the tension between cultural homogenization and cultural heterogenization. A vast array of empirical facts could be brought to bear on the side of the homogenization argument, and much of it has come from the left end of the spectrum of media studies and some from other, less appealing, perspectives. Most often, the homogenization argument subspeciates into either an argument about Americanization/globalization, or an argument about commoditization‘, and very often the two arguments are closely linked. There will always be a fear in general public about cultural absorption or homogenization. The complexity of the current global economy has to do with certain fundamental disjunctures between economy, culture and politics. An important fact of the world we live in today is that many persons on the globe live in such imagined worlds and not just in imagined communities, and thus are able to contest and sometimes even subvert the imagined worlds of the official mind and of the entrepreneurial mentality that surround. Because researcher‘s one of the main theme in this research is on about the effect of globalization and how corporate company use globalization to expand the range of their product sell researcher found that Arjun Appadurai‘s concept of ? Mediascapes? is very relevant to this research. The main form of entertainment for Bangladeshi children living in Urban Area is watching Cartoon. Because children rely on cartoon for entertaining purpose these cartoon are made in such a way that children are inspired to buy the commodity show in these cartoons. These types of cartoon shows are usually sponsored by corporate company. They use highly advanced market and advertising strategy in cartoons to sell their commodity among children and expand their market zone. These corporate companies use globalization in their favor and try to inject certain kind of notion in children which undermine tradition cultural value and encourage children to think that they belong to popular culture and to an imagined community- The community where the protagonist of the cartoon lives. Because children tend to think that they belong to popular culture and to an imagined community they tried to buy products that are shows in cartoons. So as we can see the main theoretical concept researcher using are related to each other in a deep level and they are also related to research problem. 6. Statement of the problem Cartoons are the most frequent and easily accessible source of entertainment which we provide to our children. With the vastness of media and extension of channels, it has become easier for children to watch their favorite cartoons on a single click and at he same time it has become more convenient for parents to provide children with this all-time favorite activity of theirs. Time which was previously spent by children in outdoor activities is now replaced, as now they can be found glued to the TV sets for long hours, peering at all sorts of cartoons, mostly without the supervision of elders who are mostly unaware that this might have certain effects on thei r psychological development later on displayed in their behavior patterns. Children‘s values are changing in accordance with the messages major corporations send through cartoon and its related advertising. Major corporations can use their power, money, and influence to sculpt society through advertisements and promote the value systems that will allow them to gain more profit by bombarding consumers with advertisements and connecting their products to certain feelings such as hipness or luxury. The strategy uses peer pressure and an acceptance factor to manipulate children into believing that if they buy product related to cartoon character they will be accepted. Advertisers use such connections to generate consumers‘ mental perceptions of their surroundings, which ultimately influences societal views. Adult consumers are less vulnerable to these advertisements and do not as readily modify their beliefs in accordance; young children, however, are more susceptible to their lure. Thus cartoon and its related advertisers persuade children to disregard their values and accept the new values that corporations formulate for them. Although all generations modify their values and beliefs, todays society is accepting and glamorizing current beliefs that are not only superficial—they are immoral. These beliefs are immoral because they disregard the qualities that make people caring and involved. Instead individuals become obsessed with consumption and rashness. Although it is natural for society‘s values to change, it is unacceptable that mass marketing and corporate manipulations force society in the direction of carelessness and superfluity. Childrens values are degrading into insignificance as they are manipulated into believing the messages corporations advertise. Children are focusing more on materialism and forgetting and discrediting deeper, more intimate aspects of life such as family and friendship. Being a good person, being well-liked, being a good friend is no longer basic. Instead, consumerism has taken basic values of human goodness and warped them into being products in need of labels. To fit in and to be cool, children must wear certain brands or have a certain number of things. The evidence related to this issue is not hard to find. If we follow a routine of a child, we can clearly observe that a child wakes up in the morning wearing Disney character Pajamas, roll out of bed sheet having some licensed character on it, his toothbrush and everything covered in his favorite cartoon characters and even in his breakfast he eats up cereals packed in some cute cartoon box. Strapping his Ben Ten backpack he moves to school but this commercialism even does not stop in school boundary. Nowadays every food company is using some branded characters which gets associated with the company and hence promote the company name. The character of Doraemon is used to advertise the Prince‘s brand food product. Similarly KFC is using the character of Colonel Harland Sanders to promote its brand name. Most of the campaigns which became popular in children consisted of branded characters— characters which are used to promote the company products. There is a vast quantity of research that has been performed regarded children, some of them are -violence in mass media and their effects on children, psychological and behavior disorder in children watching TV- but there is not a single research has been done regarding how various corporate and international company using cartoon in their benefit to increase their product sell and also there is very little research has done in Bangladesh regarding this issue. This research will recommend strategies and measures, based on empirical findings, that will helpful to policy maker and law-enforcers to come up with new idea and law that will minimize the problem that have stated in this proposal and will also be helpful to parents who are most concern for their children. Hopefully this study will create some new perspective and knowledge that will help future researchers and educators in their studies. 7. Objectives of the study: The main objective of this study is to find out how various corporate and international companies using cartoon to immerse young children with commodity and into popular culture and what kind of effects children show as they begin to associate themselves with more materialistic possessions. The specific objectives of this study are to find out? how corporate company use cartoon to increase their product sell ? if there is a relation between cartoon endorsement and impulse buying. ? the effects of popular culture on children ? the effect of globalization on children 8. Rationale of the study: There is a vast quantity of research that has been performed regarded children. Children are frequently studied with regard to how the media influences. Most research in this area focuses on how television, movies, music, and video games affect children and adolescents, but relatively little research have been done on the link between cartoon endorsement and impulse buying and how various corporate and international company using cartoon to immerse young children with commodity and into popular culture and what kind of effects children show as they begin to associate themselves with more materialistic possessions. Also there is not a single piece of anthropological research has done in Bangladesh regarding how cartoon effect children mind‘s to buy more product. Based on empirical findings, the study will recommend strategies and measures that may be helpful to policy maker and law-enforcer to enforce laws that will minimize the problem and also to parents who are most concern for their children. 9. Research design and methods 9. 1 Assumptions about methodology: This study will follow a quantitative and quantitative research method by which the research will be completed systematically. Theoretically this study is based on Marxist media theory which highlights material conditions of media production and reception and Appadurai‘s concept of ? Mediascapes? which shed lights to how corporate company use globalization to expand the range of their product sell. So in the fieldwork, the relation between cartoon endorsement and children impulse buying, and the information about effects of media and globalization will be collected. Because this research problem is an observable phenomenon the researcher can assume that most of the research methodology that will be used in this research will rely on observation. . 2 Sources of Data: Collection of data is essential for any anthropological research. For the purpose of this study researcher will collect data from different sources which can be grouped into two categories: ? Primary Sources ? Secondary Sources 9. 2. 1. Primary Sources: Primary source of data will be collected for this research for the specific purpose of a ddressing the problem at hand. That means all data that researcher will collect date directly from children, their parents, market and advertising specialist and shopkeeper. 9. 2. 2 Secondary Sources: For this purpose of the research data will also be collected from the secondary sources such as various books, various journals, research works, government publications , census etc. 9. 3 Selection of the study area: 9. 3. 1 Researcher has choosen Mirpur Thana under Dhaka district as study area. There are several kindergarden, elementary schools and shopping malls located in Mirpur and it‘s easy to reach Mirpur because of the various transportation facilities. Mirpur is chosen because researcher will be able to visit different school, malls and neighborhoods pretty easily. . 4 Data Collection Form Primary Sources: 9. 4. 1. 1. Observation Observation is a well-defined methodological component in anthropology. It involves establishing rapport with the research population. The researcher will try to build close relationship with children, children‘s parents and shopkeepers who sells child product. Through observation researcher will try to see how child reacted to product wh ich is associated with their favorite cartoon character and their parent‘s reaction toward their children and shopkeeper strategy to attract children. 9. 4. 1. 2. Focus Group Discussions (FGDs) Focus group discussions will be held in the study area. The objective of these sessions is to collect appropriate and intensive information and create space for target people to discuss and explore issues pertinent to this research proposal. 9. 4. 1. 3. Case Study A case study involves the in depth study of a single example of whatever it is the researcher wishes to investigate. In this study, case study method will be used for focusing the data especially what parents have to say about their children behavior when it comes to the product related to cartoons. . 4. 1. 4. PUA (Participatory Urban Appraisal) This method is now popular in rural development sector. Because Participatory Urban Appraisal ? emphasizes local knowledge and enables local people to make their own analysis of the problems they face and to identify their own solutions? this tool will help research to find out parents strategies regarding how they cope with their child‘s unreaso nable pester for buy commodity and how they plan to discourage children from buying product. 9. 4. 1. 5. Questionnaire Survey This method is an appropriate method to get the required information. A set of questionnaire will be prepared to conduct the field survey. In the present study data will be collected from structured questionnaire. 9. 4. 1. 6. Field Notes: Taking field notes is a field technique which allows researchers to produce a lot of data. During the fieldwork the researcher will keep a notebook which will record a lot of data. 9. 4. 1. 7. Tape Recording: There will be a lot of information that might not be possible to write down on the spot. In this situation the researcher will use tape recorder to record the information. 9. 4. 1. 8. Visual Technique: Different visual techniques such as taking picture, diagram, or video clips will be used to collect data and later explaining situation. For this purpose researcher will use a video camera. 9. 4. 2 Sample Size and Selection of Sample: 9. 4. 2. 1. It is important to select that population which share common characteristics so researcher will select middle and lower middle class children of age ranging from 3. 5 to 12 years as the spend most of their time in front of TV. The sample size of the questionnaire survey will include three kinder garden schools and 30 households 9. 5 Data Analysis and Report Preparation: 9. 5. 1. After completion of the initial search, the materials will be screened and preliminarily data will be sorted out on the basis on broad subjects. Each document will be summarized with a view to eliciting the major findings. 9. 6. Scope and limitation of the proposed research: 9. 6. 1 There will be limited time for this study which will not allow the researcher to study most of the children living in the Mirpur. There is a strong possibility that researcher will get bias response in some of the answers although care will be taken to word when selecting question. A few quantitative findings may have to be drawn on selfestimated data, which may not be very reliable. 10. Timeframes: Activities Fieldwork (Data Collection from primary secondary sources) Data Processing Data Analysis Writing Revision for submission Print bind Submit Month May/2013 May/2013 May/2013 May/2013 May/2013 June/2013 Date 1-18 19-22 23-25 26-29 30-31 1st June