Strategic Planning in the Airline Industry

Airline Planning Strategic Planning in the Airline Industry a two-day Seminar The Challenge Rapid and intense change in today’s business climate reshapes the fundamental approach to strategic decision-making. New thinking for ways to face the two vital strategy issues – where will the airline be in the future and how to get there – must emerge so that a modern air carrier can leverage its strength and capitalize on opportunities. Creating innovative strategies for the new business paradigm marks a proactive approach to the challenges in the volatile, yet exciting, airline business.Airlines that embrace a dynamic outlook for strategic planning are positioned favorably to prosper financially and operationally in face of uncertainties and complexities in this business. The strategic plan and its components influence every aspect of running a commercial air carrier. As such, it is critical to devise effective strategies and execute them efficiently. Organizational un its depend on clear understanding of the strategic issues so that they can plan accordingly and carry out the responsibilities created by the strategic plan.Strategic planning brings about an opportunity to examine carefully ways that the airline is conducting its business, and finding new methods to do a better job. Designing and delivering the airline’s services in today’s demanding marketplace requires sophisticated coordination between business units of the airline. Strategic planning serves as a mechanism to create a framework for integrating various contributions to deliver the airline’s offerings. Strategy-based planning addresses both the resource allocation and organization structural issues.Developing a business model for the airline based on a strategic analysis of opportunities and requirements form a platform for planning resources going forward. It also responds to: †¢ †¢ †¢ limitations in utilizing resources uncertainties of the fut ure dynamics of the airline business Business Requirements Strategic Management Strategic management is a disciplined yet adaptive endeavor to chart the future of the airline and align the activities of all business units in that direction.This attempt must be flexible, not rigid, so that the roadmap that it creates can be applied in building sensible operating and tactical plans that can incorporate new realities as the future unfolds. The strategy-savvy airlines reap the rewards of performing better while avoiding the detrimental effects of unstructured, undisciplined response to strategic challenges. Over time, only the airlines will survive that can master designing an advanced yet pragmatic strategic planning process.Such a process must encompass all significant considerations for constructing a blueprint of actions and allocating resources for properly executing those actions. CA Advisors 1250 Aviation Avenue Suite 200M San Jose, California 95110 USA Tel: 408-295-7730 Fax: 408 -280-5700 www. ca-advisors. com Gesellschaft fuer Markt und Strategieberatung Sonnenberger Strasse 52 65193 Wiesbaden GERMANY Tel: 0611-37577-39 Fax: 0611-37577-40 www. gms-beratung. com What is the airline trying to achieve? How is the airline going to achieve it? Objectives Strategy Strategic Analyses StructureHow will the airline organize its resources? Business Model Policies What are the operating rules and boundaries? Strategy-based Planning Structured Approach to Strategic Planning Seminar agenda†¦ Day One †¢ Introduction – strategic management perspective – structured approach to strategic planning Day Two †¢ Planning Optimization – allocating resources – developing prioritization †¢ Airline Business – unique features – models and economics †¢ Financial Planning – investment analysis – financing methods †¢ Strategy Development – practical considerations – innovative approaches †¢ Asset Valuation Real Options methodology – managing uncertainties †¢ Strategic Planning Process – components and requirements – execution and evaluation †¢ Integrated Strategic Management – thriving financially – performing operationally Who should attend†¦ This seminar delivers methods and tools for creating innovative strategies and executing strategic plans at both the corporate level and organizational units. Lessons learned can be quickly applied, facilitating the complex process of strategic decision-making. Airline corporate development and strategic planning executives, managers, and analysts directly profit from this seminar.Those responsible for long-range planning of various functional areas, business development, fleet planning, product and service development, corporate finance, treasury and financing, financial and investment analysis, financial planning and budgeting who directly face the challenges in strateg ic planning are the primary audience. Others in scheduling, marketing, and operations, who are impacted by strategic plans, are also encouraged to attend so that they can benefit from understanding the difficult and complex process of developing strategies and implementing strategic decisions that significantly impact the airline.Benefit from experienced leaders†¦ Two experts who combine extensive experience in strategic planning, airline strategies, and market development with knowledge of advanced quantitative planning and management science techniques will present the seminar. Jahan Alamzad Email: jahan. [email  protected] com Jahan Alamzad is president of CA Advisors. He has served as advisor to Applied Decision Analysis (ADA), a unit of Standard & Poor’s Corporate Value Consulting, where he was previously the director of airline practice. (ADA was a wholly owned subsidiary of PricewaterhouseCoopers LLC between 1998 and 2001. ) Mr.Alamzad has been a management cons ultant in the airline and aerospace industries for the past seventeen years. Before his consulting career, he worked at American Airlines and United Airlines. Mr. Alamzad holds a masters in operations research from Stanford University, as well as a masters in industrial and systems engineering from the University of Southern California, and bachelors degrees in civil engineering and electrical engineering from the University of Illinois. He has served on the faculty of the Department of Aviation at San Jose State University, and has collaborated in publishing a textbook entitled Airline Management.Maciej Mazurowicz Email: maciej. [email  protected] de Maciej Mazurowicz is managing partner of Gesellschaft fuer Markt- und Strategieberatung (GMS). Prior to GMS, Mr. Mazurowicz worked at Lufthansa German Airlines in different strategic management positions. At Lufthansa Consulting, he managed a variety of business development projects for airlines worldwide. Mr. Mazurowicz holds a Mast er of Business Administration and bachelors in business from the University of Kiel. His publications include articles on behalf of the German Ministry of Economics concerning product development and management of innovations.About CA Advisors†¦ www. ca-advisors. com CA Advisors is a management consulting firm dedicated to providing state-of-the-art analytical services. By applying powerful and practical tools, the firm helps its client understand their business positions and improve their strategic and operational decisions. To ensure the success of its work, the firm is committed to collaborating closely with its clients, communicating clearly about its approach, and delivering valuable results that are logically sound. For many years, the work of CA Advisors rofessionals has spanned a wide range of projects. The firm has a focused and dedicated practice in the airline industry, with a breath of expertise in aerospace and aviation. The experience of the firm’s professi onals extends from traditional applications in logistics and resource allocation to more innovative applications in strategic planning. GMS is a management consulting company supporting clients in strategic planning and business development. GMS focuses in planning, marketing and sales, and assists clients in developing and implementing business strategies.GMS experts facilitate the evaluation of the business environment, forecast and analysis of market scenarios, and development of organizational structures by applying a wide range of state-of-the-art analytical tools and business methods, resulting in optimized financial and operational performance of clients. GMS ensures efficient project realization through a network of cooperation partners – from complete IT solutions up to personnel training. About GMS†¦ www. gms-beratung. de

Persuasive Essay: Not Allowing Public Smoking

Have you ever been walking down the street and some inconsiderate person has the nerve to blow their cigarette smoke over their shoulder right into your face? Not only is that disgusting but it’s also very disrespectful. As a non-smoker I believe that if you have the right to smoke, then I have the right to not be affected by it. I do not think that smoking in any public place should be allowed. It has a negative effect not only on you, but on those around you, the youth in your community, and the entire environment.According to the American Lung Association, Idaho scored a B in the overall smoke-free air, but they also got 3 F’s in the categories: Tobacco Prevention and Spending, Cigarette Tax, and Cessation. In 2004, Idaho met the Smokefree Air Challenge, which calls on all fifty states to pass laws that prohibit smoking in all public and work places. Idaho’s current laws are that smoking is prohibited in publicly owned buildings and offices, or at public meeti ngs.It is also prohibited in government buildings and public or private elementary or secondary school buildings and most educational facilities (American Lung Association, 2012). I think that it should be banned from any school campus, including the colleges and universities, not just high schools, junior high, and elementary schools. It’s not like second-hand smoking becomes less harmful the more you farther your education. When I was a young kid I remember my friends pretending to be smoking and thinking it was funny. It looked harmless.In the movies the â€Å"bad boys† always had a smoke in their mouth and one behind their ear. Society plays up smoking and portrays it as being okay. It is true that people start smoking for many different reasons: some think it will make them look cool, or fit in with a certain crowd, others start because their family members or friends smoke. Statistics show that about 9 out of 10 tobacco users start before they're 18 years old. (H irsch, MD, 2012) Of course in your teenage years you think you’re invincible or that you’re above the rules and statistics, but you’re not.A leading cause in people starting to smoke is being exposed to it and the thought we put into their heads that it is acceptable in society when it shouldn’t be. If we banned all smoking in public, children and teenagers wouldn’t be as exposed and give into trying it. Second-hand smoke is about just as dangerous to your health as smoking itself is. In reality most of the smoke from the cigarette does not make it all the way into the smoker’s lungs, it escapes into the air and can be inhaled by everyone nearby. The smoke of tobacco contains over 4,000 chemicals and over 50 of them are known for causing cancer.Secondhand smoking is not preventable even though smoking is. 126 million non-smokers are exposed to the smoke either at work or at home. This exposure results in 50,000 deaths in the U. S each year, but that number is only for adults. Between 150,000 and 300,000 children are infected each year with sicknesses such as pneumonia and bronchitis, of that number roughly 10,000 of them are hospitalized. (Karriem-Norwood, MD, 2012) So the next time you light up, remember you’re exhaling not just yours, but somebody else’s life away as well.If we didn’t allow smoking in public it would help reduce the number of smokers there are. It would help people quit because they could not smoke for longer time periods than they are immune to. If you expand the amount of time passing through each smoke consistently it helps the nicotine cravings lessen. But if you really don’t think you can last through a school day it’s not like there aren’t other alternatives to getting the nicotine your body is hooked on such as chewing tobacco, or the nicotine gum.Both of those options are harmless to the people around you and will not result in you intoxicating their bodies too. In conclusion, I don’t think smoking should be allowed publicly because it portrays the wrong message to the youth and is a leading cause in people trying and becoming addicted in the first place. Also because it doesn’t just affect the person smoking, it affects everyone around them and puts others at risk for major health problems.If we didn’t allow smoking in public it would reduce the number of people smoking and better the environment. Citations: American Lung Association. (2012). Slati state information: Idaho. Retrieved from http://www. lungusa2. org/slati/statedetail. php? stateId=16 Hirsch, MD, L. (2012, March). Smoking. Retrieved from http://kidshealth. org/teen/drug_alcohol/tobacco/smoking. html Karriem-Norwood, MD, V. (2012, May 12). Effects of secondhand smoke. Retrieved from http://www. webmd. com/smoking-cessation/effects-of-secondhand-smoke

Judaism and Christianity Essay

Judaism and Christianity are two of the oldest forms of religious expression that are currently in existence. But though both express belief in the same God, there are different ways that they express their devotion and interpreting God in their religious ways. But we first must see and define the two before we delve into differentiating them. The central belief of practicising Christians is the fact that Jesus Christ is the Son of God, that Jesus is an integral part of the Holy Trinity, and the promised Messiah, or savior (Conversion to Judaism). But Judaism, or the practices and beliefs in religion as practiced by the Jews (Charles Henderson, 2003), insists on the unitarian view of God (Judaism). Suffice it to say that the Jews believe that there is only one God, indivisible, being only one as opposed to Christianity’s of one God in three Persons, the Father, the Son, and the Holy Spirit (Judaism). To the Jews, no matter what the accomplishments of Christ, He is only a human being, not the Son of God (Judaism). Judaism is a term that was coined by the â€Å"Hellenized† Jews of the â€Å"Second Temple Era† to put definitives on their practice (Henderson, 2003). The Jews trace their lineage to the patriarch Abram, called out of his Mesopotamian homeland to jouney to Canaan and begin the nation of Israel (Judaism). But there is a development that bridges the differences of the Judaistic and Christian divide, the messianic Jews, or â€Å"Jewish Christians† (Philosophy, Theology and Religion). These Jews uphold the practice of the customs and traditions of Judaism while acknowledging the deity of Jesus Christ as the Son of God (PHILTaR). They profess acceptance of the â€Å"one God† doctrine of Christianity, the Holy Trinity, and adhere to the Old Testament, or Tanach, and the New Testament, or Brit Hadshah, as the complete Word of God (PHILTaR). As such, they reject the authoroty of the teaching of the Rabbis, or â€Å"Rabbinic literature (PHILTaR).

Green Power Essay Example | Topics and Well Written Essays - 750 words

Green Power - Essay Example Furthermore Green Power is associated with a cleaner environment devoid of pollution. The Green energy sources include wind, solar, biomass and water. Renewable energy plants can provide a constant flow of power which can be the greatest realization for humanity. Presently this is not the case. There is a clarion call across the world for the adoption of Green energy in a bid to conserve Mother Nature. Indeed, the call for these safer and non-pollutant forms of energy cannot really be emphasized. Several researches have demonstrated the great harm done across the world through the usage of oil and other forms of energy not classified under this category. In few countries across the world, Green Power contributes substantially toward the total national grid. However, in most countries, the consumption of green energy is still very limited to the extent of 2 to 5% for most developed countries. Such a trend worries considering that the world’s oil resources are running out at amazing rates. It certainly calls for alternative measures to be put in place in order to address the situation before issues go haywire. The greatest challenge facing the consumption of Green Power across the world is the already established infrastructure that serves the consumers. The incorporation of green energy into such infrastructures is normally a difficult affair. The centralized nature of most electricity grids in the world means that purchasing the Green energy from the producers becomes difficult. In the Netherlands, electricity companies are compelled to buy a given amount of the Green energy to supplement the national output and to serve clients who specifically opt for the green energy sources. The Green Power affair has become an important program across the world and people are called upon to join the bandwagon. Policy makers are giving many reasons on why such renewable sources of energy should greatly be adopted across the world. The amount of carbon

Laundromax Case Study Example | Topics and Well Written Essays - 750 words

Laundromax - Case Study Example With my financial management role, my plan for financing would start with personal owner equity. This would act as a show to outside investors of the personal trust that the founders have in the growth and success of their business and hence worth a further inducement for additional outsider investment. In order for Laundromax to attain self-sufficiency as a company, 100 stores must be established at an estimate of $500,000 per fully functional and operational store. This puts the total capital required to attain self-sufficiency at an estimate cost of $50,000,000. With such heavy initial capital outlay, personal equity would not be sufficient to meet this expenses and hence the vision of the business. I would result to investment capital with major focus on investment banks and venture capital firms who are willing and able to raise a major part of the required capital in return for an equivalent stake in the company’s assets. ... The rate at which the funds should be infused in the business will be greatly dependent on the strategic expansion motive of the management. In this case, from the given projections, the 100th store may be opened sometime in the 4th year of operation with the highest number of store opening before the 100th being in the third year. Thus, according to the historical information and the forecasts presented, the preferable allocation of capital according to the number of stores required would be $4,500,000 in the first year, $11,500,000 in the second year, $25,000,000 in the third year and $14,000,000 in the third year to attain the 100th store mark comfortably. The above estimations of the capital requirement of the business in its various stages of development are not sufficient financial projections to be able to convince potential investors of the financial soundness of the business and to give them assurance of the security of their investment. In order to present a proper financia l plan in their business plan, Reese and Mounger should include certain financial forecasts including: Cash flow forecasts, A break-even analysis, A projected statement of profit or loss, and A projected statement of financial position. There in, the cash flow forecasts give a view of the expected cash inflows and out flows to and from the company, the break even analysis shows the expectation of future profit by the company detailing the point at which the company would equate expenses to revenues generated, A projected statement of profit or loss details the expected revenues and expenses to the company, while the projected statement of financial position shows an expectation of the company’s holding of assets and liabilities. With these projections, Reese and Mounger would have a

Amniocentesis Essay Example | Topics and Well Written Essays - 500 words

Amniocentesis - Essay Example This sampling allows the doctors to look for any genetic abnormalities in the chromosomes, infections, or any other possible factors which could impact the fetal development. For example, defects in chromosome 21 such as trisomy-21, can be detected and can help later on should Down syndrome develop. One of the most common things that the process can pick up is the Rh factor. This is where the blood type of the baby does not match the blood type of the mother. In this case an immunosuppressant, Rh immunoglobin, has to be given to the mother in order to keep the mother’s immune system from attacking the fetus. This procedure is usually conducted between fourteen and twenty weeks; however it has been known to be performed as early as eleven weeks. The procedure itself takes around forty five minutes to complete and results can be handed back between a few days and a few weeks (American Pregnancy Association, 2006). There are, however, potential risks associated with the use of am niocentesis which should be taken into account for. The primary risk associated with amniocentesis is miscarriage. The most obvious, but rare complication, is that the needle actually hits the developing fetus and damages them. This is closely controlled through the use of sonogram technology.

Financial Analysis for Managers Essay Example | Topics and Well Written Essays - 750 words

Financial Analysis for Managers - Essay Example The WACC takes into consideration the relative weights of each element of the capital structure and presents the predicted cost of new capital for an organization. In this way the WACC is important for any firm or organization operating as it not only helps them identify the minimum returns they need to earn but also helps them maintain a constant stock price. The WACC also provides greater accuracy and stabilizes fluctuations (Robert Libby, Patricia Libby, 2005). The WACC is also an important decision variable in investment appraisal and capital budgeting. Every company or firm wants to increase its wealth and earn profits hence it invests wherever it sees an opportunity. To find the profits that would be earned in the future through the investment at present WACC is a very effective tool. WACC helps a firm take on greater range of projects, because with a lower WACC, more projects will have a positive NPV plus it provides greater firm value, and therefore, greater Stock Price, beca use you discount cash flows by a smaller number. Capital expenditures are the allotment of resources to huge, long-term projects. The capital budget is a declaration of the intended capital expenditures. It is far more than a straightforward listing, and is not the "budget" in the common sense. Provided the nature of capital expenditures, the capital budget is thought of as a declaration of the goals and strategy of the firm. Formation of the capital budget is an essential assignment that affects and is affected by all other areas of decision-making in a firm. Current and future business situations are the opportunities and constraints through which the goals of the firm are formulated. The goals force the strategic decisions of capital budget and financing but likelihood and uniformity with the mutually dependent financing and capital budget decisions must be measured in situating the goals. For projects that are similar to the normal operations of the firm and have a similar risk profile the opportunity cost can be estimated by the firm's weighted average cost of capital (WACC) (Paul D. Kimmel, Jerry J. Weygandt, Donald E. Kieso. 2006). The WACC is the rate of return that just meets investor expectations, leaving the worth of the shares of the firm unaffected. WACC is computed by initially approximating the rate of return compulsory to meet the obligations for each basis of capital. These obligatory rates are then weighted according to the objective capital structure of the firm to attain the in general rate of return required to meet the mutual obligations. This is the return that could be achieved by reinvesting the finances within the company. What are the risks and uncertainty related to capital budgeting There are plenty of risks and uncertainty associated with capital budgeting, Capital budgeting involves a lot of analyzing and studying because a wrong decision can be fatal for a firm. Mostly projects that have a positive NPV are selected to be undertaken. Capital Budgeting involves the risk of losing the invested money. As capital budgeting involves future investing decisions hence constraints such as

Advise the Prime Minister and Home Secretary of any problems they are Essay

Advise the Prime Minister and Home Secretary of any problems they are likely to encounter with the Order in Council and its provisionsin Parliament - Essay Example This measure because necessary because the PM and Home Secretary deem the acts of Parliament as being insufficient in dealing with terrorism in the UK. Due to that, they seek to get the Privy Council to issue an Order in Council that states that: 1.Human Rights Act 1998 is not applicable to the exercise of the Order 2.The formulation of a special tribunal by the Order in Council for the trying of suspected terrorism and terrorist sympathisers 3.The tribunal could detain suspects for 90 days. The period is renewable. 4.The nomination of a state advocate to represent the suspect. They cannot choose their own representatives. 5.The state advocate of a suspect could not meet with suspects. 6.The tribunal would hear the case in the absence of the suspect and the state advocate would be appointed to represent the interest of the suspect. 7.Guilty persons will be detained indefinitely and not allowed to meet their visitors. 8.Suspects would be subjected to â€Å"harsh but realistic† regime of incarceration [possibly, torture] 9.There would be no right for appeal for the suspects when they are convicted. 10.There would be no press reports of any type related to the suspects and their hearings. The paper provides an advice for the Prime Minister and Home Secretary on the problems they are likely to encounter with the Order in Council and its provisions. This would be done in relation to Parliament and to the Courts. The courts in the UK are required to operate within the fundamental and primary framework of laws in the UK that are a valid part of the laws of the land. This include the traditional sources of UK law and other sources of the law in the country.

Political Correctness Assignment Example | Topics and Well Written Essays - 250 words

Political Correctness - Assignment Example Protecting the rights of minorities is important due to external factors such as gender and race in relation to the use of offensive words. Moreover, not everyone reacts to situations, in the same way. Some people are more irritable than others (Uelmen 1). Sometimes, things get out of hand leading to dangerous fights or bitterness that leads to revenge. Choice of words should be based on the relationship between individuals and the situation at hand. While some people might entertain jokes, some may interpret them as being offensive. The dynamics of choosing words vary depending on the situation. It is better to avoid offensive words because the mood in which people might be in is sometimes unpredictable. On the other hand, maintaining a stand in terms of being able to say yes or no is usually the right thing to do. Saying no can and should be accompanied by the right choice of words. Disagreeing with something does not imply that people should offend others. Being fearful on the choice of words is not a sign of weakness as some may interpret. It is an implication that besides being mindful and respectful, people regard others with high

Philadelphia Healthcare System Assignment Example | Topics and Well Written Essays - 750 words

Philadelphia Healthcare System - Assignment Example The Philadelphia healthcare system can be termed as one the most developed health care system. The hospitals in this area are equipped with more than 300 beds which gives them a capacity of over 300 inpatients. A large number of beds in hospitals indicates that the hospitals in these regions are well equipped with facilities to take good care of inpatients. The capacity of a health care system is a critical factor in any region in a country. A large capacity allows the hospitals to respond to emergency matters and guarantee the patients of quality health in a time of need. The availability of these facilities ensures better health care, lower mortality rate and a healthier public in the country. The high capacity of the medical hospitals in Philadelphia indicates that the hospital has the capacity to take care of the health needs of the society. Also, the availability of this capacity indicates that the health system has enough medical personnel to take care of the health needs of th e society. Judging from this capacity, it is possible to regard Philadelphia as one of the best medical health systems in the United States. The hospital care intensity index is one the ratios that are used to measure the quality of healthcare within a health system. This figure provides the ratio between the number of days that a patient stayed in hospital and the number of times that they received attention from the medical staff within the hospital. In essence, this ratio is a representation of the availability of medical staff which in turn indicates the degree to which a healthcare system is equipped with medical personnel.  

Existentialism in Literature Essay Example for Free

Existentialism in Literature Essay Existentialism in literature is a movement or tendency that emphasizes individual existence, freedom, and choice. While Existentialism was never an organized literary movement, the tenets of this philosophy have influenced many diverse writers around the world and readers can detect existential elements in their fiction. Americans writers like William Faulkner, Ernest Hemingway and John Steinbeck reveal existential elements in their writing. Perhaps the most prominent theme in existentialist writing is that of choice. Humanitys primary distinction, in the view of most existentialists, is the freedom to choose. Because we are free to choose our own paths, existentialists have argued, we must accept the risk and responsibility of following our commitments wherever they lead. American writers Henry David Thoreau and Ralph Waldo Emerson often wrote about these concepts. Existentialism is not dark. It is not depressing. Existentialism is about life. Existentialists believe in living—and in fighting for life. The politics of existentialist writers around the world varies widely, but each seeks the most individual freedom for people within a society. Despite encompassing this wide range of philosophical, religious, and political ideologies, the underlying concepts of existentialism are constant: ? Mankind has free will ? Life is a series of choices ? Few decisions are without any negative consequences ? Some events and occurrences are irrational or absurd, without explanation. ? If one makes a decision, he or she must follow through. So existentialism, broadly defined, is a set of philosophical systems concerned with free will, choice, and personal responsibility. Because we make choices based on our experiences, beliefs, and biases, those choices are unique to us—and made without an objective form of truth. There are no â€Å"universal† guidelines for most decisions, existentialists believe. Even trusting science is often a â€Å"leap of faith. † The existentialists conclude that human choice is subjective, because individuals finally must make their own choices without help from such external standards as laws, ethical rules, or traditions. Because individuals make their own choices, they are free; but because they freely choose, they are completely responsible for their choices. The existentialists emphasize that freedom is necessarily accompanied by responsibility. Furthermore, since individuals are forced to choose for themselves, they have their freedom—and therefore their responsibility—thrust upon them. They are â€Å"condemned to be free. † Many existentialist writers stress the importance of passionate individual action in deciding questions of both personal morality and truth. Personal experience and acting on ones own convictions are essential in arriving at the truth. 17th-century French philosopher and existentialist Blaise Pascal saw human existence in terms of paradoxes. He believed that â€Å"We know truth, not only by reason, but also by the heart. † And as many existentialists, he acknowledges that â€Å"It is the fight alone that pleases us, not the victory. † The modern adage that the journey is more important than the final destination applies to this idea. Danish philosopher Soren Kierkegaard, who was the first writer to call himself existential, reacted against traditional thoughts by insisting that the highest good for the individual is to find his or her own unique vocation. As he wrote in his journal, â€Å"I must find a truth that is true for me . . . the idea for which I can live or die. † Existentialists have argued that no objective, rational basis can be found for moral decisions. The 19th-century German philosopher, Friedrich Nietzsche contended that the individual using free will must decide which situations are to count as moral situations. He believed that â€Å"There are no facts, only interpretations. † . . . and he is famous for this well known adage:â€Å"That which does not kill me, makes me stronger. † The 19th-century Russian novelist Fyodor Dostoyevsky is probably the most well-known existentialist literary figure. In his book Notes from the Underground the alienated anti-hero questions experiences in life that are unpredictable and sometimes self-destructive. French writer, Jean Paul Sartre wrote that man can will nothing unless he has first understood that he must count on no one but himself; that he is alone, abandoned on earth in the midst of his infinite responsibilities, without help, with no other aim than the one he sets himself, with no other destiny than the one he forges for himself on this earth. There is no ultimate meaning or purpose inherent in human life; in this sense life is absurd. We are forlorn, abandoned in the world to look after ourselves completely. The only foundation for values is human freedom, and that there can be no external or objective justification for the values anyone chooses to adopt. † When the Swedish Academy granted the Nobel Prize in Literature to Sartre for his work which, they recognized as â€Å"rich in ideas and filled with the spirit of freedom and the quest for truth, [that] has exerted a far-reaching influence on our age,† Sartre made it known that he did not wish to accept the prize. In a public announcement, in1964, Sartre expressed his regret that his refusal of the prize had given rise to a scandal, and he wished it to be known that his refusal was not meant to slight the Swedish Academy but was rather based on personal and objective reasons. Sartre pointed out that due to his conception of the writers task he had always declined official honors so this act was not unprecedented. He had similarly refused other awards offered to him. He stated that a writers acceptance of such an honor would be to associate his personal commitments with the awarding institution, and that, above all, a writer should not allow himself to be turned into an institution.

The Google Book Settlement Essay Example for Free

The Google Book Settlement Essay In this economic slump, the book industry is actually holding up, when compared to other business that have suffered deeply. In the face of adversity there is a business that has emerged and is taking over the digital book market. This company is not Microsoft, or Amazon. In fact the giants are actually against the entity that created a monopoly in this area. In 2002 Google began a project to scan all books in libraries by making parts of them digitally available online through their servers, all the while benefiting from ads displayed through the book searches. The project plan had two parts: ?Under Partner Program: Google was given permission by publishers to scan their books and make parts available. ?Under the Library Project: Google planned to scan millions of books from universities and public libraries (Laudon, Traver, 2009). However, Google did not contact the publisher or pay a royalty fee, which is when the controversy began! In 2005, players in the publishing industry filed lawsuits at the program claiming copyright infringement. Google however, claimed they were operating fairly under the â€Å"fair use† doctrine codified in the Copyright Act in 1976. (Copying/lending of books has been fair since 1930’s) (Laudon, Traver, 2009). In 2008, Google came to a settlement over the lawsuit with authors and publishers. They would pay cash and give other accommodations to the parties accusing them of copyright infringement. In return, they would retain non-exclusive right to sell books, place ads, and make other uses of their scanned book database. Google then gave the publishing industry a chance to OPT-OUT, and basically were acting untouchable. Some prestigious universities backed Google’s projects but they soon found heavy opposition from  high- tech companies, authors, publishers, congress, department of justice, and some librarians. WORKSHOP 4; GOOGLE LIBRARY PROGRAM 3 In 2009, Google’s book settlement continues to be a controversial topic. Many companies returned to dispute the settlement, including privacy protection groups. Then the Justice Department began to investigate the antitrust issues of the settlement. Google’s library project has come about and is saying â€Å"Stop us if you can†! In the following paper I will discuss the issues at hand and attempt to give some concrete solution and alternatives. In looking at the situation, there tends to be quite a few unanswered questions. So let us look at it together and form or own solutions. Harm and solution The two main groups who are harmed by Googles Library program are book publishing companies and the authors of the books. The reason Googles program is harmful to both these entities is due to the fact that their copyrighted material is being made available to the public for access free of charge (Laudon, Traver, 2009).. The clear solution would be for Google to give monetary compensation to the book publishing companies; they could then pass on the earnings  to their authors. A reasonable payment structure would have to be worked out between Google and the publishers of the copyrighted books being indexed. Google pursuit and advantage Google will claim to provide public service to millions by giving access to â€Å"all Worlds’ information†. Simultaneously, can help publishers sell books. Obviously they have financial incentives to receive money from ads and the sale of digital books. Establishing a global digital reliance on the Google search engine, in this way Google will be able to divert money and gain attention for the information it provides to the public. Librarian support WORKSHOP 4; GOOGLE LIBRARY PROGRAM 4 A librarian who believes in the availability and free exchange of information should be in full support of Googles Print Library program, as the model is similar to that of a public library. Googles Library allows users to access a complete list of books. However on the other side of the coin Googles Library may pose a threat to the existence of conservative libraries as it would have an inexpensive edge over a physical library due to its limitlessness and convenience? Googles book database could potentially make many libraries obsolete (Laudon, Traver, 2009). Opposition and Support The reason Amazon, Yahoo, Microsoft and others oppose Google‘s library program is because Google will be able to invade the readers privacy, this means they would be able to track every e-book accessed and read. This program would have exclusive rights to sell books that are no longer in print, that are still under copyright, this would be millions of books (Laudon, Traver, 2009), and at the end of the day Google would have too much power. However, Sony is standing behind Google because their potential gain due the fact that they produce a series of electronic book downloader’s named the â€Å"Reader†. One of the products the company markets and sells is the â€Å"Reader,† a family of electronic book or â€Å"e-book† readers that allow users to download and read electronic copies of books on a hand-held device. In Sony Electronics’ view, the cooperative and mutually beneficial relationship the Settlement forges between Google and the copyright holders in the proposed class may have a profoundly positive impact on the market for e-book readers and related devices. For this reason, Sony Electronics believes the Settlement should be approved (Singel, 2009 pp. 7). Will Google be a de facto Monopoly? WORKSHOP 4; GOOGLE LIBRARY PROGRAM 5 The settlement allows Google to sell copies of works that no other organization in the U. S. can sell: so-called orphaned works where the original copyright holder cannot be located because, for instance, they went out of business, of poor record-keeping or mergers. This could eventually constitute the bulk of Google Books. As Fraser puts it, No other firm has ever been able to legally copy orphan works (Mims, 2010 pp. 4). So, in this way Google can and will become a monopoly of the money and power, that  Google has and will build upon. Google has deep, deep pockets (Laudon, Traver, 2009). Conclusion In summary, with Google leading the charge and has the resources to create such a useful program. And yet, Google is stepping on so many toes and big ones at that, but still not has big as their own. Google will gain a dominant control over the digital book world, creating a program that no one can compete with. This will be because no one can match the excessive costs that Google is undertaking. So, again you can see where Google says â€Å"Stop us if you can! † (Laudon, Traver, 2009). No one has been able to as of yet. References WORKSHOP 4; GOOGLE LIBRARY PROGRAM 6 Laudon, K. C. , Traver, C. G. (2009). E-commerce business, technology, society 2012. (8 ed. ). Upper Saddle River, N. J. : Pearson Mims, C. (2010, October 18). Why there can never be a competitor to google books. Retrieved June 20, 2012 from http://technoloyreview. com/view/421247/why-there-can-never-be-a- competitor-to-google Singel, R. (2009, August 09). Sony sides with google in library of future settlement. Retrieved June 18, 2012 from http://www. wired. com/business/2009/08/sony-google-book/.

Cultural Imperialism Is A Very Old Phenomenon Media Essay

Cultural Imperialism Is A Very Old Phenomenon Media Essay During the past five hundred years, European countries colonized southern countries in the name of spreading Christian civilization to the primitive people in other parts of the world, as well as securing resources and workers for economic production. As cultural imperialism occurs, it is said to be for the own good of the other, conquered civilization, to spread universal values, rights and standards of development. The United States are currently not the only cultural imperialists, but the spread of American values in the entire world is at the leading edge of a wave of spread of Western goods and consumerist culture. Today, the phenomenon might take a different form, as it is a lot more subtle and less brutal than the European colonization: it is being done in the name of freedom of the market and freedom of expression. There are two sides and two major views on the ongoing process. Some consider the propagation of the American culture as unavoidable and beneficial to the world, for some American cultural imperialism is a threat to other cultures. I will try to review both of them to make a better and more reasonable assumption. People who do not see the hegemony of American culture as a threat, state that through the media, the United States is spreading some universal values and human rights. To some authoritarian countries, it spreads ideas of freedom of expression, democracy, equality, and rights concepts that should be, in some peoples opinion, universal. Universality of some values may be possible human nature is not that different from one culture to another, and many values are shared across cultures. However, the majority of the worlds cultures undervalue women and children in practice if not in ethos. Finally, the majority of the worlds people, regardless of the names given to governmental regimes by those with authority, continue to live without real participatory democracy. American ideals of equality, freedom, and democracy now available in the world may give more freedom to women, children, and to minorities in all cultures, and will promote anti-racist, anti-sexist or anti-authoritarian mess ages and regimes.   Irving Kristol, in The emerging American Imperialism, presents imperialism as an unintended consequence of market expansion rather than a conscious goal: one of these days, the American people are going to awaken to the fact that we have become an imperial nation. But he later argues that it is not something unintentional, but that in fact many nations have facilitated and welcomed American cultural values along with American products and ways of life: it happened because the world wanted it to happen. To him, the American missionaries live in Hollywood, which is different from the Old European imperialism, which was based on bureaucratic colonial governments and resource extraction.   Christopher Dunkley, in American Cultural Imperialism: No Bad Thing says that America provides some of the best available anywhere in the world. One of the reasons that American series are so successful in the world is that thanks to its immigration policies, the US has a population with a mixture of Anglo Saxons, Scandinavians, Asians and so on that provides American broadcasters with a domestic audience which is, to all intents and purposes, international. Please the American audience and you can guarantee you will please the world. Some theories of globalization see, instead of cultural imperialism, the movement of products and ideas from across national and cultural borders in ways that produce real changes in cultures like that of the United States. In 1994, MacQuail wrote in his book Mass Communication Theory that not only was United States influencing other cultures, but other cultures were also influencing the US: While one-way flow may be evident in terms of information flows on an information theory quantitative estimate, the reality is that as media technology and economies become more intertwined, this seemingly one-way flow reverses itself into a two-way flow in which what sells abroad influences what Americans see at home. In that perspective, we can talk about an interpenetration of cultures instead of the invasion of American culture in the world. Language is another consideration when speaking about cultural imperialism. English is indeed the language of business, higher education, diplomacy, the Internet, science, popular music, entertainment and international travel. The importance of learning English is not just a political or economic issue4. Logically and arguably, the world needs to have one kind of universal language at a basic level. Economically, having a central language could prove as a great advantage when companies can use the same computer programs in one language. As of 2006, an estimated 1 billion people speak English  5. There has been a greater desire to learn English since the Internet has made such a big impact on the world. The reality is that language and cultural barriers and misunderstandings can get in the way of effective communication and create complications in the work world. With the aid of having a universal language, work can be done more efficiently, safer, and with fewer complications than when there is the factor of a language barrier. For international companies, which have branches all over the world in hundreds of different countries with different languages, this universal language could mean a whole new level of production and growth, and in essence, raise the standard of living for many. Richard Pells states that the effectiveness of the English language as a mass communicator has been essential to the acceptance of the American culture. Unlike other languages, the simpler structure, grammar, and use of more concise sentences in the English language, are all advantageous for the composers of ad slogans, cartoon captions, newspaper headlines, and movie and TV dialogue. English, Pells says, is thus a language exceptionally well suited to the demands and spread of American mass culture10.   The American cultural imperialism as a threat to other cultures We should not forget that the differences in cultures make the world a rich and diverse place. Every individual of each country should have the right to express his or her own culture. A cultural uniformity would lead to the extinction of cultures and it would definitely represent a great loss.   However, the American culture is intruding on most cultures in the world, in many cases threatening their existence. Superman, Spider-man, and Batman replace local heroes; Pepsi and Coke replace local fruit drinks; and trick or treat begin to replace Dia de los Muertos. Perhaps more insidious, to compete with American cultural imports, local varieties and products begin to mimic American products. All the exportation of goods and information from the United States to the entire planet contributes to the exportation of the American culture.   We know that the United States is the leader in exporting its information. One problem is that the United States sells its information and media products so cheaply that it is impossible for the whole world to compete. The American producers budget to cover their costs within the US market and can consequently sell at unbeatable prices internationally. A consequence is that it is much cheaper to buy, for example, a blockbuster Hollywood movie made in the United States than to make a less expensive local production in another country. As a famous movie director George Lucas says, the United States is a provincial country with a culture that has invaded the world via Hollywood. As long as there has been a talking Hollywood, Hollywood has had a huge impact on the rest of the world. Lucas points out that people in other countries are troubled by what they see as US culture squashing local art and cinema. The motivations behind American cultural imperialism parallel the justifications for U.S. imperialism throughout history: the desire for access to foreign markets and the belief in the superiority of American culture. Though the United States does boast the worlds largest, most powerful economy, no business is completely satisfied with controlling only the American market; American corporations want to control the other 95 percent of the worlds consumers as well. Many industries are incredibly successful in that venture. According to the Guardian, American films accounted for approximately 80 percent of global box office revenue in January 2003. And who can forget good old Micky Ds? With over 30,000 restaurants in over one hundred countries, the ubiquitous golden arches of McDonalds are now, according to Eric Schlossers Fast Food Nation, more widely recognized than the Christian cross. Such American domination inevitably hurts local markets, as the majority of foreign industries are unable to compete with the economic strength of U.S. industry. Because it serves American economic interests, corporations conveniently ignore the detrimental impact of American control of foreign markets. It is easy enough to convince Americans of the superiority of their culture, but how does one convince the rest of the world of the superiority of American culture? The answer is simple: marketing. Whether attempting to sell an item, a brand, or an entire culture, marketers have always been able to successfully associate American products with modernity in the minds of consumers worldwide. While corporations seem to simply sell Nike shoes or Gap jeans (both, ironically, manufactured outside of the United States), they are also selling the image of America as the land of cool. This indissoluble association causes consumers all over the globe to clamor ceaselessly for the same American products. In recent years, American corporations have developed an even more successful global strategy: instead of advertising American conformity with blonde-haired, blue-eyed, stereotypical Americans, they pitch diversity. These campaigns-such as McDonalds new international Im lovin it campaign-work by drawing on the United States history as an ethnically integrated nation composed of essentially every culture in the world. An early example of this global marketing tactic was found in a Coca Cola commercial from 1971 featuring children from many different countries innocently singing, Id like to teach the world to sing in perfect harmony/Id like to buy the world a Coke to keep it company. This commercial illustrates an attempt to portray a U.S. goods as a product capable of transcending political, ethnic, religious, social, and economic differences to unite the world (according to the Coca-Cola Company, we can achieve world peace through consumerism). Today, the spread of American culture goes through every communication medium: 90% of the information available on the Internet is in English, CNN is seen in 120 countries, Stephen King is the number one best seller in the world. Obviously, there is already a process of cultural uniformity going on, and this can be seen as a great loss.   More recently, Viacoms MTV has successfully adapted this strategy by integrating many different Americanized cultures into one unbelievably influential American network (with over 280 million subscribers worldwide). According to a 1996 New World Teen Study conducted by DMBBs BrainWaves division, of the 26,700 middle-class teens in forty-five countries surveyed, 85 percent watch MTV every day. These teens absorb what MTV intends to show as a diverse mix of cultural influences but is really nothing more than manufactured stars singing in English to appeal to American popular taste. If the strength of these diverse American images is not powerful enough to move products, American corporations also appropriate local cultures into their advertising abroad. Unlike Levitts weak multinationals, these corporations dont bend to local tastes; they merely insert indigenous celebrities or trends to present the facade of a customized advertisement. MTV has spawned over twenty networks specific to certain geographical areas such as Brazil and Japan. These specialized networks further spread the association between American and modernity under the pretense of catering to local taste. Similarly, commercials in India in 2000 featured Bollywood stars Hrithik Roshan promoting Coke and Shahrukh Khan promoting Pepsi (Sanjeev Srivastava, Cola Row in India. BBC News Online). By using popular local icons in their advertisements, U.S. corporations successfully associate what is fashionable in local cultures with what is fashionable in America. America essentially samples the worlds cu ltures, repackages them with the American trademark of materialism, and resells them to the world. Compounding the influence of commercial images are the media and information industries, which present both explicit and implicit messages about the very real military and economic hegemony of the United States. Ironically, the industry that claims to be the source for fair and balanced information plays a large role in the propagation of American influence around the world. The concentration of media ownership during the 1990s enabled both American and British media organizations to gain control of the majority of the worlds news services. Satellites allow over 150 million households in approximately 212 countries and territories worldwide to subscribe to CNN, a member of Time Warner, the worlds largest media conglomerate. In the words of British sociologist Jeremy Tunstall, When a government allows news importation, it is in effect importing a piece of another countrys politics-which is true of no other import. In addition to politics and commercials, networks like CNN also present foreign countries with unabashed accounts of the military and economic superiority of the United States. The internationalization of television news, while unquestionably a crucial aspect of the processes generally lumped together as globalization, seems paradoxically to be the least well examined, yet most alluded to, aspect of the globalization phenomena. (Paterson, C. Global television news services, Media in Global Context: A Reader, Oxford University Press:1997, p.145). As Paterson points out in his article, few people actually seem to know that most television broadcasters buy international news from transnational news agencies like Rauters, Worldwide Television News and Associated Press Television. Or as Paterson puts it: since television is the major force in shaping how Europe and America see the world, and is becoming so in the rest of the industrialised world and much of the developing world, then the images selected by these few television journalists of similar training and background, are absolutely crucial determinants of how people world-wide perceiver other nations and global issues.  Some of these major news corporations are more closely allied with Rupert Murdoch, and Rupert Murdoch is widely believed to have used his print and broadcast news holding in Britain to bolster Thatcher and Thatcherism (Bagdikian:1989, found in Paterson, C. Global television news services, Media in Global Context: A Reader, Oxford University Press:1997 p.154). Commercialisation gives further reason for concern about international news. The tabloidization regarding printed media, and overflow of clichà ©s in television, as Paterson points out, is principally a process of dumbening down news, and putting emphases on news concerning sports and stars etc. which may perhaps have further impact on peoples political perception (or maybe lack of it). This trend rises questions about consumerism in the west, and what impact this may have on a global scale. But why is it happening and with such success?  cultural imperialism is understood in the terms of the imposition of one national culture upon another and the media are seen as central to this process as carriers of cultural meanings which penetrate and dominate the culture of the subordinate nation. (Barker, C. Global television, Blackwell Publishers: 1997 p.183)  . In conclusion media have speeded up the connection between cultures and thereby started to erase the boundaries of space, and even more profound boundaries of nations and government ensuring free flow of information and influence. The fact that America arguably is in the centre of this development rises concerns about which influences and the voice of whom we are hearing. The homogenisation thesis involved, as posed by many theorists, is both seen as an advantage and a reason for concern. This concern perhaps mainly because of the threat of American cultural imperialism and a consequent loss of diversity, and the possible immense power of position for whom leads this trend because of what seems to be an ability to override governments. The capitalistic nature of media prevents any revolt against the almost monopolistic position the western world has on globalisation via media, and there seem to be no authority that can intervene in this process preventing a monopoly. So however roman tic the idea of cultures being brought closer together is, there are also power struggles and the possibility to exploit this development, which American officials openly admit to be attempting.   The rise of English as an international language of trade and politics has been one of the strongest vehicles for the transmission of American culture. The place of English in the world has crystallized in the past decades you can read signs in English in every capital, and fluency in English has become a taken-for-granted prerequisite for upper-level positions in international trade and politics. While the forces leading to the rise of an international language differ greatly from cultural imperialism, it would be difficult to separate the two. As English becomes a global language, it becomes clear that language and culture cannot be separated. The AP National Writer journalist Anthony Ted says every one from the French to the Indonesians worry that where English goes, America will follow. Scholars Nye and Owen admitted that it is the goal of the United States to have English as the international language: It is in the economic and political interests of the United States to ensure that, if the world is moving to a common language, it be English; that if the world is becoming linked by television, radio and music, the programming be American; and that, if common values are being developed, they be values with which Americans are comfortable. According to them, not only it is intentional, but also it is a developing reality. If this spread of values, language, and information is purely because of economic and political interest for the United States, the well-being of other cultures and their freedom of expression are not taken into consideration except instrumentally can they be bought and sold for a profit, or can they be used to political advantage to the profit and advantage of the US.   Not all social critics see the Americanization of the world as a negative phenomenon. Proponents of cultural imperialism, such as David Rothkopf, a former senior official in Clintons Department of Commerce, argue that American cultural imperialism is in the interest not only of the United States but also of the world at large. Rothkopf cites Samuel Huntingtons theory from The Clash of Civilizations and the Beginning of the World Order that, the greater the cultural disparities in the world, the more likely it is that conflict will occur. Rothkopf argues that the removal of cultural barriers through U.S. cultural imperialism will promote a more stable world, one in which American culture reigns supreme as the most just, the most tolerant, the most willing to constantly reassess and improve itself, and the best model for the future. Rothkopf is correct in one sense: Americans are on the way to establishing a global society with minimal cultural barriers. However, one must question whet her this projected society is truly beneficial for all involved. Is it worth sacrificing countless indigenous cultures for the unlikely promise of a world without conflict? Around the world, the answer is an overwhelming No! Disregarding the fact that a world of homogenized culture would not necessarily guarantee a world without conflict, the complex fabric of diverse cultures around the world is a fundamental and indispensable basis of humanity. Throughout the course of human existence, millions have died to preserve their indigenous culture. It is a fundamental right of humanity to be allowed to preserve the mental, physical, intellectual, and creative aspects of ones society. A single global culture would be nothing more than a shallow, artificial culture of materialism reliant on technology. The attempt by UNESCO to regulate a more equal flow of communication between the North and the South, to protect cultural diversity and to protect countries from cultural imperialism unfortunately resulted in the withdrawal of the United States because it did not correspond to its financial interests. Since 1984, which is the date of the American withdrawal, UNESCO keeps trying to influence and give recommendations to governments, but it has no power over the main country that owns most of the communication flow in the world: the United States of America.  

Expert Systems: The Past, Present and Future of Knowledge-based Systems :: Exploratory Essays Research Papers

Expert Systems: The Past, Present and Future of Knowledge-based Systems Expert Systems were invented as a way to decrease the reliance by corporations on human "experts" -- people who apply reasoning and experience to make judgements in a specific field, such as medicine, insurance underwriting or the operation of a power-plant. Hence, an expert system should include a database of facts and a way of reasoning about them. In many, but not all, applications it is also helpful to have a way for the system to reason with probabilities or non-Boolean truth values. Expert systems are also sometimes referred to a "knowledge-based systems". In classical AI many different reasoning methods have been tried. A few of the common ones are "forward chaining", in which conclusions are drawn from a set of facts by using modus ponens, syllogism, and other simple tools of logic; "backward chaining", which uses trickier logic, such as modus tollens; and neural nets. Most expert systems simply use forward chaining and backward chaining, with some non-Boolean component such as Fuzzy Logic only where necessary. Expert systems tend to be more practical than AI in general. It is quite possible to build an expert system in a conventional programming-language, such as COBOL, C or Java. However, much of the machinery inside an expert system can be abstracted away from any specific domain, and the main criterion in the success of an expert system is its ease of use and maintenance, not it's ability to make decisions in a fraction of a second. Therefore, it is possible to build a "knowledge system shell" which can then be prepared for almost any domain simply by listing rules and data in a standard form. Few expert systems are written in LISP, because most LISP implementations lack robust user-friendly input-output routines. A good knowledge system shell includes I/O routines, a way to accurately and generally represent facts, and an easy, efficient, accurate way to give the system inference-rules. However, even the best expert system shell is limited by the problem domain to which it is applied. One researcher divided problem domains into four categories: "Class 1. ... if the effective domain decompositions are not known and the available domain knowledge is limited to the set of allowable actions and constraints. An example of such a problem is maze traversal, where the knowledge about the structure of the maze is not available a priori. "Class 2.

Martin Luther King Jr. Essay -- Civil Rights Act of 1964

Within our daily lives we encounter multiple people who make an impact on us. They influence us to be better at what we do and show us that having an opinion helps us stand out from others. Throughout life we encounter these individuals and learn about past people who have had a great effect on people showing us what a true hero is. The late Martin Luther King Jr. is a hero in the eyes of people due to the fact that he spoke his mind as a social activist, risked his life to end segregation, and stood up for what he believed was right during the civil rights movement. Overall he was a hero for the common race. Martin Luther King Jr. grew up in Atlanta, Georgia and developed into a well-mannered and highly educated individual with the multiple accomplishments he fulfilled. He earned his doctorates degree at the young age of twenty-five and became pastor of the Dexter Avenue Baptist Church in Montgomery, Alabama. He soon became a member of the committee of the National Association for the Advancement of Colored People. He began to prepare himself to execute his leadership of the first great Negro nonviolent demonstration in the United States, the bus boycott. Martin Luther King Jr. gathered many people to show that all races are equal and that all people deserve to be treated as so. His leadership and organization of his first major activism shows man who he was a dedicated individual in giving every human an equal opportunity to change the life that surrounded them. â€Å"Our lives begin to end the day we become silent about things that matter" (Martin Luther King Jr.). The Supreme Court declared it unconstitutional of segregation on buses and abolished the law. The fact that he had the ability to show people they can make a... ...im a hero due to the fact that he put aside his own life to better the many lives around himself. The Hero Hall of Fame would become that more complete with Dr. King included in it because years after his death he is the most widely known African American leader of his era. "In the end, we will remember not the words of our enemies, but the silence of our friends" (Martin Luther King Jr.). Works Cited "Biography." Martin Luther King -. Nobel Lectures. Web. 07 Mar. 2012. . Lombardi, Esther. "Martin Luther King, Jr.,Quotes." About.com Classic Literature. About.com.Web.07Mar.2012. . "Martin Luther King Jr.." 2012. Biography.com 07 Mar 2012, 11:37 http://www.biography.com/people/martin-luther-king-jr-9365086

Embracing Higher Education :: College School Essays

Embracing Higher Education Universities are institutions where people can go and receive a higher richer education. Anyone whether young or old, female or male, immigrant or national born can earn a college degree. A formal education can be obtained with desire, demand, and craving to do so. The World Book Encyclopedia defines Universities and Colleges as schools where one continues an education after high school. According to the World Book Encyclopedia â€Å"a university or college education helps men and women enjoy richer, more meaningful lives†. If something can give a person a â€Å"richer, more meaningful† life, then why isn’t everyone running, jumping and rushing to get what the universities and colleges are giving? Each person has a different reason, but for most the reasons are the same repeating over and over again. â€Å"I do not want to go to college.† â€Å"I can not afford to go to college.† â€Å"I am to old to go to college.† The path to a college or a university is not the way for everyone. The ones who say, â€Å"I don’t want to go to college† have legitimate reasons for not attending an institution for higher education. A person can still lead a happy successful life without obtaining a degree. Not only can someone lead a happy life without a college degree, but they may also be educated. Gaining a higher education from a university or college is not the only way to â€Å"enjoy a richer, more meaningful† life. Many who have not obtained a college degree, are still successful, happy, and fulfilled individuals. Receiving a piece of paper, a degree from a university, does not guarantee a person anything, but a degree can be a great boost to say the least. A degree doesn’t automatically give anyone happiness, success, money, or a job, but it can help a person obtain their goals and much more. In Jon Spayde’s essay â€Å"Learning In the Key of Life† he says that education is gained through first-hand experiences. Spayde explains his definition of education as â€Å"an education carpentered out of the best combination we can make of school, salon, reading, online exploration, walking the streets, hiking in the woods, museums, poetry classes at the Y, and friendship† (62). Anything and everything, which we come in contact with or which comes in contact with us, becomes background that can be classified as an educational experience.

Pressures of Frito Lay

essuresWhat are the sources of pressure on firms such as FL to reduce their environmental footprint? Many industries in the UK and abroad have similar pressures from groups and environmentalists which cause severe problems to the company’s credibility and causes issues to customers knowing the fact that the company is facing problems. In the United Kingdom itself there are groups that pressure companies with environmental factors they are: For Environment: Campaign for Better Transport Campaign to Protect Rural England Campaign for the Protection of Rural Wales Climate Camp GreenpeaceFriends of the Earth (England, Wales and Northern Ireland) Friends of the Earth Scotland Forum for the Future Surfers against Sewage Rowers against Thames Sewage (RATS) Waste Watch Rights Of Way Alliance Neath (Rowan) Women's Environmental Network For Food: Campaign for Real Ale (CAMRA) aFood Commission Sustain the alliance for better food and farming. The pressures are due to the customers also. Some of them insist that the bags for chips should be eco-friendly while other applauds Frito-Lay for its green efforts. Because of this, Frito-Lays sales have dipped as they introduced the eco-friendlyFrito-Lay was threatened to be sued by a news service company and The Centre for Science in the public interest (CSPI) after Frito-Lay switched the name on its olestra-laden snack line. This came into picture when FDA withdrew a requirement that companies warn customers of Olestra possible side effects. Centre for Science in the Public interest speculated that Frito Lay was trying to set apart its low-fat chips from the previous olestra warnings. After the warnings Frito-Lay made a settlement with CSPI in which Frito-Lay agreed to post Olestra Logo more transparent and also by adding the phrase â€Å"Made with Olestra† more flagrantly.Executive director of CSPI, Michael F. Jacobson said in a press statement about the settlement that Frito lay agreed to these modest changes, whi ch are sufficient to avoid a lawsuit and will help consumers who know to avoid Olestra to do so. But this was not without a flipside, even with the Olestra logo the complete fault is not stated in the bag. The possibility of side effect with use of olestra will not be mentioned in the packaging instead it will acknowledge Olean as a low-fat property on the chip line. An Environmental Footprint is an extent to the amount of bio productive land and sea required to sustain a person’s lifestyle.It includes the land required to cultivate their food, dispose of their waste and absorb their carbon emission. Another pressure came from four associations which include Green Peace, Organic Consumers Association, friends of the earth and other associations claim that 15 American largest food corporations are using GE based ingredients in their products and was asked to ban this ingredient from their products. After this acquisition Frito-Lay announced that 95% of their corns for corn pro ducts are GE free. http://www. organicconsumers. org/ge/gepotatoban. cfm

Characters Within “King Lear” Essay

There are many ways in which a person can use their appearance as extensions of their personalities. Through viewing the attire of another, their age, income or class, interests, nationality or religion can be determined. A person with a pressed black suit, a gold watch, alligator skin briefcase and golfer tie can be classified as a middle aged, business man with a good income living in a city. This is all concluded from examining image that that man was presenting. The outward appearance of a character provides a direct connection to that characters nature, and helps the readers interpret their emotions. Imagery is a word, phrase, or figure of speech (especially a simile or a metaphor) that addresses the senses, suggesting mental pictures of sights, sounds, smells, tastes, feelings, or actions. Images offer sensory impressions to the reader and also convey emotions and mood through their verbal pictures. Clothing images can be used to deceive, reveal truth and suggest a journey of self-discovery, within a character. Shakespeare uses clothing imagery within King Lear as a central theme in which readers may discern the complexity of the characters presented in the play. Garments can be used to reveal as well as conceal a character choosing to show either of these feelings. They can deceive through the means of a disguise. In King Lear deception is an underlying issue that is expressed in many characters. Goneril and Regan use their elaborate costumes to hide their true personalities. Thou art a lady: If only to go warm were gorgeous, Why, nature needs not what thou gorgeous wearest, Which scarcely keeps thee warm. (Act II, scene iv, ll 301 – 304) Lear states that if warmth were all that were needed, then his daughters do not need their elegant dress. He emphasises to them that should they take off, or expose, their images of splendour, then the world would know what ungrateful and hypocritical daughters Goneril and Regan truly are. Another character masking his genuine identity is Oswald, as Kent points out: †¦nature disclaims in thee: a tailor made thee. (Act II, scene ii, ll 50 – 51) This insult indicates that nature denies any part of Oswald’s making, and Kent takes this offence further by saying: A tailor, sir: a stonecutter or a painter could not have made him so ill, though they had been but two hours at the trade. (Act II, scene ii, ll 53 – 55) Not even an amateur apprentice could have produced Oswald, and he is therefore an abnormality of nature. Only Kent and Lear have the correct insight into Oswald’s characteristics, which label him as a traitor and a disgrace. Each image of clothing expresses the means of discerning sharply between the apparent and the real. Just as disguises are used to produce deception, they can also be used to display honesty. Kent represents truth because although he is in disguise, this disguise is used to lead Lear down the correct path. That can my speech diffuse, my good intent For which I razed my likeness. Now, banished Kent, If thou canst serve where thou dost stand condemned, So may it come, thy master, whom thou lovest, Shall find thee full of labours. (Act I, scene iv, ll 2 – 7) Although Kent was banished, he still wanted to serve Lear loyally and so his  disguise was in faithful loyalty and integrity. He humbled himself in appearance and value to better serve his King. Edgar also indicates that although his attire has changed, he himself has not changed. †¦In nothing am I changed But in my garments. (Act IV, scene vi, ll 12 – 13) He, like Kent, uses his disguises to aid and assist others, as well as to keep him safe from his brother Edmund. Edgar helps his father Gloucester during his attempt at suicide by offering his service as a guide and also saving him from death. Edgar also helps Albany by revealing to him the murder conspiracy plotted against him. Edgar is able to use his speech and appearance to save those around him, thus symbolising the innocence in his simple garments and carefully accented voice. Wretched though I seem, I can produce a champion that will prove What is avouched there (Act V, scene i, ll 51 – 53)†¦ If my speech offend a noble heart, Thy arm may do thee justice. (Act V, scene iii, ll 153 – 154) Each of these characters were able to stay upright and commendable, while concealing their identities. They were able to stay true to their personalities using their disguises. Kent and Edgar were able to discover their true qualities through the need to â€Å"mask† their titles. Throughout the progression of a character’s disposition in King Lear, the character experiences a gradual change in clothing. This clothing, or change in immediate garments, is directly reflected on the characters change in situation or mood. As their garments change, the character is modified and  moulded into a new and hopefully improved individual. Lear refers to the conditions of his panoply, as displaying his current state of mind. He starts out arrogant and magnanimous, but as each untruth and disgrace offends him, Lear becomes unbalanced and depressed. He condemns the bitter justice in the world by crying: Through tattered clothes small vices do appear; Robes and furred gowns hide all. (Act IV, scene vi, ll 180 – 181) Lear rejects the empty extravagance of royalty and majesty because to him, it is all tainted with the betrayal of his daughters. Later on, when Lear is cleansed of his acrimony and resentment, a Gentleman states that, â€Å"†¦we put fresh garments on him† (Act IV, scene vii, ll 26), and Lear further emphasises this by saying â€Å"†¦and all the skill I have / remembers not these garments† (Act IV, scene vii, ll 75 – 76). This signifies the change in Lear from affliction and dejection to restoration and optimism. Throughout his transformations, Lear is always able to express his tribulations through his disrobing. The clothing images used within Shakespeare’s King Lear are the means by which readers feel imaginatively the deception, truth and self-assurance of the characters portrayed within the literature. The clothing of certain characters can represent as well as conceal their sincerity or hypocrisy. The journey of self-discovery can be viewed through the transitions between the appearance’s of how the characters attire themselves. Readers must be receptive to the images presented no matter how literally absurd they may be, and only then can the image be properly appreciated and understood. â€Å"Images operate, as one might deduce, in the realm of the imagination. They are the vehicle by which the poet’s thoughts pass into the reader’s mind as the reader’s imagination responds to the poet’s imagination.† (Harbage, 23).

Argument Essay Random Drug Testing

ARGUMENT ESSAY RANDOM DRUG TESTING Drug abuse has always been a very delicate question as it always it deals with the health, well-being and even lives of human beings belonging to any country. Many people have argued that mandatory drug testing is a violation of their civil rights guaranteed by the Constitution. The Fourth Amendment grants you the right against unreasonable searches and seizures, otherwise known as a person's right to privacy.However, employers have the right to know whether or not the people working under them are stable to do their jobs. Indeed, for safety of all the humans randomly drug testing is the best way to maintain the quality of the employees. Legalizing drug testing has provoked quite an upheaval. Advocates claim that employers have every right to expect their workers to be sober on the job, especially when safety and security are on the line.Although, those who oppose random drug testing, argue that testing positive may not necessarily mean that the emp loyee was intoxicated while working that all it proves is that they likely put a buzz on, someplace, sometime. So they all mean that randomly drug testing may interfere the employee`s personal life which is not really necessary to maintain his/her job safely. By the way ,this kind of un trustful behavior may damage the relationship between the employers and employees. However, drug addiction is a very complex illness that many people do not become aware of until it is too late.All people have different reasons for doing drugs that have this illness, but all of them have many things in common including: unreliability – a very common characteristic when diagnosed with a drug addiction problem, and depression – a state that degrades a person's state of life and causes a loss of interest in everything they do(Wilson). By the way, teenagers are out of high school over 80 percent of them have experimented with drugs and alcohol. When they move on past graduation and into the unsupervised years of college this shocking statistic even goes up.If it is so easy for minors to obtain illegal substances, a working adult has an even greater opportunity to acquire them. Countless people could be using drugs and alcohol on a regular basis that no one would even know about. Not more than one month goes by before you hear about some teenager dying in a car accident because of alcohol and his parents being shocked, or about neighbors that were stunned by a murder that happened in their neighborhood by a man who seemed to be just like everyone else. The truth is nobody can really know what someone is doing behind closed doors, and it could end up hurting someone else.Drug misuse is associated with domestic violence, increased involvement with crime and police and decline in work quality. Obviously these characteristics would not even make a close to feasible argument as to why a person like that would be a candidate for any job(Terry). Because no person in their rig ht state of mind would describe themselves in that manner during an interview, a simple drug test would show that information without anyone being hurt. It may vary depends on the situation because of that being prejudice about this topic may be conclude with the fire of your innocent and hard worker employee.Drug abuse is getting increase day by day and it brings many concerns for parents ,employers and school directors. Because of all the responsibility of the safety is on the leaders shoulders, we should accept all the things that they have been doing for the maintenance of safety. In this point of view, as it is not ethically true randomly drug testing may abused. Additionally, it may prevent the future danger possibilities which may cause the bankruptcy of the company(Danny, p. 53). Because of all these dangers a little bit of prevention would be ignored.Some people may reject these kind of checkups but they would logically accept because people may abuse things if they have ch ance. Finally, as an employer you have a responsibility to oversee the people that work for you and you are accountable for their actions on the job. Ethically, randomly drug testing may interfere the employees personal life it is essential to make it for the safety of the job. Because of the drug abuse is widely distributed and has many side effects on people`s daily life , employers have rights to check up their employees.It is only logical that they have the right to know whether or not their employees are capable of doing something that could hurt their company or the people who use their services, or whether they just wouldn't be productive enough to produce an acceptable quality of work. Sometimes we can do things which we do not prefer but because of the importance of situations may forced ourselves to do them. Work Cited Danny, Michael. Drug Warriors. London: London press,2009. Terry, Steve. Employments Drug. New York: Macmillan,2007. Wilson, John. Against To The Drug Addict ion. Los Angeles: Penguin,2005.

Mmw 13 Notes

SAFAVID EMPIRE Key Focus: 1) The Ottoman (Sunni)-Safavid (Shi’ite) split in Dar al-Islam 2) Safavids’ use of religious extremism to inspire a following and forge an empire 3) Transition from heterodox ideology to orthodox theocracy under Shah Abbas I) The Safavid Rise to Power in Persia †¢3 empires dominated by presence of Islam †¢M2oguls in India, Ottoman Empire, and Safavids a) Isma’il and the Messianic Ideology of the Qizilbash (warriors; â€Å"red heads† > their turbans) i) How did a 14 year-old establish a dynasty? †¢Led Turkish army to capture an Iranian city it was already a vulnerable region †¢envisioned a utopian Islamic world (1) Claim lineage from 13th century Sufi leader—Safi al-Din (2) Reincarnation of the â€Å"hidden† Twelfth Imam of Shi’a Islam (3) Claim of divinity as the â€Å"God-shah† ?maybe reincarnation of Allah himself!! ii) Sufi belief in the transmission of mystical powers †¢mayb e a redeemer figure iii) Qizilbash fanaticism †¢sometimes went into battle unarmed; believed Isma’il’s power could save em †¢the more extreme their behavior, the more they showed their loyalty to Isma’il b) The Safavid-Ottoman Conflict Safavid’s were intent on spreading their Qizibash religions i) Clash of Heterodoxy vs. Orthodoxy (1) Safavids intent on spreading their Sufi/Shi’ite ideology ? Ottomans had control over Mecca ?Safavid discouraged pilgrimage to Mecca to undermine Ottoman’s rule (2) Ottoman Selim the Grim’s claim as the â€Å"exterminator of idolators† ? referring to Safavid ?made it his primary goal to eliminate Safavid (3) Battle of Chaldiran (Kaldi-ran) 1514 ?slave armies were formidable; used firmarms ?forced to retreated to center of their empire ii) Geopolitical consequences 1) Interruption of the Mediterranean—Middle Eastern commercial network iii) Changes in Safavid Policies (1) Adoption of more conservative brand of â€Å"Imamite Sh’ia† II) Safavid Consolidation under Shah Abbas I (r. 1588-1629) a) Securing the Empire oAdopted Shi’a Imam/not so extreme ofanaticism is good for GOING to power, but not conservative o1588 o1590, established impressive i) Military Reorganization †¢reorganized army (1) Ghulam system ?recruited; much better organized and loyal army (2) Alliances with Europeans to counter Ottoman advance ?first, with Portuguese, but almost always about arms i) Promote commerce (1) New capital in Isfahan as a cosmopolitan center of trade ? openly invited Euro and Asian merchants; and Christian missionaires ? became incredibly worldy and diverse ?â€Å"to see Isfahan is to see half the world† (2) Secured trade routes within the Safavid realm b) Pragmatic ruler â€Å"both feared and loved† i) Ruler in the Machiavellian vein? †¢he did everything ideal of Machiavellian prince (1) Pragmatist not ideologue ?skilled in st atecraft and diplomacy ?close eye on suspicious stuff ?very â€Å"hands-on† ?good on theological discourse (2) Manipulation of his public image—â€Å"Shah of the People† ? ffect sovereign must project to his people to be feared and loved ? highly visible; mingled with the common people ?made it a point to be humble and scruple †¢wore simple linens; not silks (3) â€Å"More feared than loved†? ?played no favorites ?no patience for flatterers ?ruled effectively and decisively ii) Religious Policies (1) Father Simon’s report to Pope Paul V in 1605 (2) Purged of the Qizilbash iii) Symptoms of decline after Shah Abbas (1) Increasing intolerance towards other Muslim sects (2) Greater persecution of non-Muslims Shi’a imam was more tolerated; even Sunni’s were persecuted .

Recognizing and Minimizing Tort and Regulatory Risk Paper Essay

Recognizing and Minimizing Tort and Regulatory Risk Paper - Essay Example Thus large aspects of toxic torts, negligence torts, application of strict liability rules may form a substantial part of its legal milieu and needs to be addressed to, from time to time. The need to abide by environmental protection norms and guidelines and to evolve a suitable mechanism to tackle ostensible environmental violations, including water pollution management caused by discharge of effluents into the lake is pre-eminent. It is seen that tort occurs outside the ambit of contract. In other words, it is not necessary that contractual liability needs to be present in order to file a suit for tort damages. Thus if a person is walking down the road and a slab of concrete falls on his leg, he could bring a suit for Tort of negligence on the perpetrator. There need be no contractual obligation between the parties, unlike Law of Contract, to enforce claim for damages on the wrongful parties. Besides seeking access for compensation and penal damages for past environmentally harmful conduct, plaintiffs may seek injunctive relief to prevent potential health detriments. Manufacturing plants that, inter alia, empty â€Å"chemicals that poison the water† which may be used for human satiation, create risks of health hazards. (Tort Law: Damages, 2008). Thus under tort laws, if the Courts are of the opinion that the harm, or nuisance value outweighs its benefits, it may order restraint or prevention of such acts, by such plants on the environment. In the past the Company had to face legal action for not following safe toxic chemicals and effluents management systems.(Business regulation, 2008). Again, it has also been seen that Alumina Inc had been found liable for unsafe environmental and effluent treatment practices when a routine water sampling showed lower levels of less than acceptable standard 5 milligrams/liter of polycyclic aromatic hydrocarbons (PHA).

Is Genetic Engineering the Answer to World Hunger Research Paper

Is Genetic Engineering the Answer to World Hunger - Research Paper Example Some have termed the genetically manipulated crops ‘frankenfoods’ and have questioned the potential harm to people and the environment that could come from their production. This discussion will answer these questions regarding the safety of these foods and present an overview of bioengineered foods. Bioengineering food involves â€Å"splicing a gene from one organism, such as a bacterium, into a plant or animal to confer certain traits† (Muth et al, 2002). These traits, developed for agricultural crops such as corn, soybeans, canola and cotton include increasing nutrients, tolerance to herbicides and drought, resistance to fungus and insects and reduced spoilage. Bioengineered corn and soybeans have become increasingly widespread among farmers during the last decade and the products can be commonly found in most grocery stores. Companies that engineer and produce bioengineered foods as well as manufacturers that choose to use these foods in their ingredients are faced with a stringent and ever-developing regulatory oversight by three government agencies; the USDA (U.S. Department of Agriculture), the EPA (Environmental Protection Agency) and the FDA (Food and Drug Administration). Which agency regulates a particular product is determined by the intended use of the crop. The EPA has the responsibility of regulating the sale, use, distribution and testing of all pesticides, even those genetically produced in a crop such as a type of corn which produces toxins that repels insects but is harmless to humans. The EPA also establishes tolerances for pesticide in crops meant for both animal and human ingestion. It does not designate between the two however, either a genetically produced crop is safe for both or neither. The FDA bases its policy concerning bioengineered foods on the conception of ‘substantial equivalence.’ Those bioengineered foods not

Second Language Teaching For Children Through Form Focused Instruction Essay

Second Language Teaching For Children Through Form Focused Instruction - Essay Example This report makes a conclusion that in relation to the recent pace of globalization, the process of emphasizing intercultural understanding has attained a greater attention of the nations to develop learning skills of the students. In this regard, second language learning mechanism of the educational institutions plays a pivotal role in terms of developing the skills of the learners to encourage intercultural understanding. In order to emphasize the teaching skills of the educators, numerous strategies and frameworks that substantially improves understanding of the learners especially the children to increase their proficiency in second or foreign language. In this context, focus on form can be duly accepted as one of the major strategies of the educators or the educational institutions to increase proficiency level of the children on a specific second language. This essay approves that the strategy of focusing on form provides a number of best practices to the educators to understan d the linguistic capability of the learners and make them proficient on a specific second language. An effective practice of focus on form empowers children to acquire adequate proficiency on second language. Moreover, the higher level of cognitive skills along with less consciousness on linguistic errors often enable the focus on form strategic practices to increase the second language skill of the children. With due regard to the observation of the framework used in Ontario schools, the core elements of teaching French as the second language of the students can also be accepted as an asset of best practices that fundamentally improve the teaching skills of the educators.

The Ford Motor company Essay Example | Topics and Well Written Essays - 2500 words

The Ford Motor company - Essay Example The company has established manufacturing and distribution units, research and development facilities, warehouses across South and North American, European, Asian along with African regions. The company also undertakes the business of car rental, leasing business, car finance and other activities related to finance (ABR, 2010). Correspondingly, the paper intends to describe the strategic business audit of Ford Motor Company which is very important to study the current situation of the company through a systematic approach. The main purpose for using the strategic audit approach in this paper is to provide an evaluation of the current strategies that have been used by the company to position itself effectively in the competitive market. External and internal factors of analysis have been used in this paper to clearly determine the strengths, weaknesses, opportunities and threats of the company that would provide an in-depth understanding of the position of the organization in the glob al domain. Qualitative research method has been used in this paper through the medium of secondary data in order to analyze the company. Ford Motors believes that change in the climate of natural environment poses major opportunities and threats to the company. The company concentrates on stabilizing the effects of greenhouse gas in the environmental atmosphere to a certain extent that would result in a minimal effect on the climate change through producing cars in which the level of carbon emissions is relatively lower.

Building organisational capacity Essay Example | Topics and Well Written Essays - 3250 words

Building organisational capacity - Essay Example This paper analyses the change management program that was implemented at DHADC. Change is inevitable in every organization and it has become one of the necessities for organizations to thrive amidst increasing challenges and varying market conditions. So, DADHC, being no exception, felt the increasing need to adopt a change strategy which would enable it to eliminate the pitfalls that it encounters in delivering superior services to customers and its varied clients (Tebbutt, 2004). Analyzing the overall long-term objectives underlined by the company, it has been found that the company focused on improving and bringing about significant changes in the area of organizational capacity building. Improving this aspect enabled the company to meet its long term objectives of providing better service to its clients, customers and others stake holders. This change strategy was adopted, as it would strengthen the formation of teams and thus help the organization to strive towards its goals in a concerted approach (Tebbutt, 2004). Therefore, the company decided to implement this change strategy in order to improve its present level of effectiveness with regards to the role played by organizational capacity building in enabling the company to achieve its long term objectives. This change strategy was adopted as it would enable the organization to achieve a performance-oriented culture with highly motivated work force and help the organization to render better client satisfaction. This also would lead to the formation of strong team and imbibe the sense of team spirit within the employees. This change strategy would help in building a culture that would increase the levels of services rendered to the customers and add to the good will of the organization (Tebbutt, 2004). As the organization is a service oriented one, therefore it was perceived that this change